Amazon

In the competitive world of Amazon selling, setting the right price for your products is crucial to attracting customers. One of the best ways to highlight the value of your offers is by utilizing Amazon List Prices and strikethrough pricing. These tools not only show customers the savings they’ll get but also help build trust and increase conversions. In this blog, we’ll walk you through how Amazon’s List Price system works, why it matters, and how you can use it to stand out from the competition. What is a List Price? A List Price is a reference price that helps customers compare your product’s offer with the original retail price, often the manufacturer’s suggested retail price (MSRP). When Amazon displays the List Price alongside your actual offer price, customers see the savings they’ll get from buying from you. This strikethrough price makes it easy for customers to see how much they’re saving and encourages them to make a purchase. Why List Prices Matter for Sellers List Prices help set clear expectations for customers about the value of your product. By displaying savings through strikethrough pricing, you: Increase visibility: Products with clear savings often rank higher in search results. Boost trust: Customers are more likely to buy when they understand the value they’re getting. Drive conversions: The “anchoring effect” means seeing a higher List Price next to your offer price can influence customers to buy faster. How to Suggest a New or Updated List Price You can suggest a List Price for your products directly in Seller Central. Make sure to keep it consistent with recent sales data, and avoid inflating the price to make savings seem larger than they are. Follow Amazon’s pricing guidelines to ensure your List Price is accepted, and avoid potential penalties. Best Practices for List Prices Use real, recent data when setting a List Price. Keep the price consistent with the manufacturer’s suggested retail price (MSRP). Don’t inflate prices to make discounts look better — this could get your listing flagged. Amazon’s List Price strategy is a powerful tool to drive sales and customer trust. Make sure you’re leveraging strikethrough pricing to highlight the savings your customers are getting. Want to learn how to optimize your Amazon pricing strategy? Schedule a call with Big Internet Ecommerce and let us help you boost your sales today! Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

On January 15 2026, Amazon will roll out fee updates affecting Multi-Channel Fulfillment (MCF), Buy with Prime, and Amazon Warehousing & Distribution (AWD). While the per-unit increases may look small, their combined effect can meaningfully reduce profit margins for FBA and omnichannel brands. Understanding the new rates and re-modeling profitability at the SKU level is critical to staying ahead. Breaking Down the 2026 Fee Changes Multi-Channel Fulfillment (MCF) Amazon MCF fees will increase by about $0.30 per unit on average, mainly impacting 1–2 unit orders. Preferred Pricing remains available to offset some cost for high-volume brands. Buy with Prime Average fulfillment fees rise around $0.24 per unit, bringing them closer to standard FBA rates. Amazon has not confirmed any change to the Prime service fee minimum. Amazon Warehousing & Distribution (AWD) West Region Storage: $0.57 per cu ft per month (≈ 19% increase). Transportation: $1.40 per cu ft base rate (≈ 22% increase). Box Processing: + $0.05 per box. Discount Programs: 10% Smart Storage and 20% Managed Storage discounts continue for participating sellers. Seeing the Real Impact with Profit Analytics Amazon’s expanded Profit Analytics dashboard lets sellers review SKU-level margins with future fee tables built in. You can compare 2025 vs 2026 costs, integrate your own COGS and freight inputs, and forecast profitability per product. Use it to identify which SKUs face the biggest fee impact and adjust inventory, pricing, or advertising accordingly before Q1 2026. Seller Action Plan Before January 2026 1. Audit Profitability: Run Profit Analytics to simulate 2026 margins. 2. Rebalance AWD Inventory: Shift stock from high-cost regions where possible. 3. Leverage Discount Programs: Enroll in Smart or Managed Storage for fee reductions. 4. Review Pricing and Ad Spend: Ensure net contribution margin stays positive post-fee. 5. Monitor SKU Performance: Identify products that may require bundle or cost structure adjustments. These 2026 fee changes reflect Amazon’s continued shift toward regionalized logistics and cost alignment across programs. The brands that will thrive are those that plan ahead — using Profit Analytics to forecast impact, realigning inventory, and keeping their cash flow healthy before the January deadline. Want to see your SKU-by-SKU 2026 impact and build a plan to stay profitable? Schedule a strategy call with Big Internet Ecommerce today! Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.