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Amazon Creator Connections

Amazon Creator Connections: How Amazon Sellers Can Scale with Performance-Based Influencer Marketing

Amazon sellers face increasing pressure from rising PPC costs, competitive saturation, and algorithm volatility. As Amazon shifts toward a content-commerce ecosystem, tools like Amazon Creator Connections offer a performance-based alternative to traditional influencer marketing. According to industry data, influencer-driven commerce continues to grow rapidly, and Amazon is integrating creators directly into its advertising ecosystem. This article explains how Amazon Creator Connections works, eligibility requirements, strategic benefits, and how sellers can implement it profitably. What Is Amazon Creator Connections? Amazon Creator Connections is a marketplace service that connects brands with Amazon Creators. Brands can: Select eligible products Set bonus commission rates Define campaign duration Allocate a campaign budget Creators (publishers, influencers, deal sites) opt into campaigns and generate content that drives traffic and sales. Brands pay only for qualifying sales. Unlike traditional influencer contracts, compensation is performance-based. More details can be found on Amazon’s official Creator University pages. Who Are Amazon Creators? Amazon Creators include: Publishers Major media groups like: Hearst BuzzFeed Condé Nast Dotdash Meredith These publishers provide large, diversified audience access. Influencers Micro and celebrity creators who share curated product recommendations. They drive: Trust Authentic engagement Conversion intent Deal Sites & Bloggers Examples include Slickdeals and popular niche bloggers. They drive: Targeted traffic High purchase intent audiences Why Amazon Creator Connections Matters for Sellers  1. Pay-for-Performance Model You pay only for qualifying sales. This improves ROAS accountability compared to fixed influencer contracts. 2. External Traffic Boost Amazon’s ranking system benefits from: • Increased traffic • Sales velocity • Traffic diversity Creator-driven traffic supports organic ranking growth. 3. No Additional Service Fees Campaigns are managed inside Amazon Ads. No external agency contracts required. 4. Full Performance Tracking You can monitor: Sales driven Commission paid ROAS Budget utilization From inside Ads Console. Eligibility Requirements Brands must: Have a US advertising account Be registered in Brand Registry Accept program Terms & Conditions Creators must: Participate in Amazon Influencer Program Be Bronze tier or higher in Creator Stars Access is found in: Seller Central → Advertising → Creator Connections Or: Ads Console → Brand Content → Creator Connections Strategic Implementation Framework To maximize profitability: Select high-conversion ASINs Set competitive but sustainable commission rates Allocate controlled initial budgets Monitor ROAS weekly Scale winning products At Big Internet Ecommerce, we help brands integrate Creator Connections into structured growth systems. Learn more about our Amazon growth services here. Risks and Considerations Commission mispricing Promoting low-conversion products Poor content alignment No inventory forecasting Like PPC, it requires data-driven optimization. Amazon Creator Connections represents the evolution of influencer marketing into a measurable, performance-based channel. For Amazon sellers seeking diversified traffic, scalable revenue, and reduced upfront risk, it offers a compelling opportunity. If you want a structured plan to launch and scale Creator campaigns profitably: Schedule a Strategy Call with us today! Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

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Amazon surpasses Walmart revenue 2026

The 2026 Retail Re-shuffling: Strategic Implications of Amazon Surpassing Walmart in Total Revenue

For over a decade, the peak of the corporate mountain belonged to a single company in Bentonville, Arkansas. Today, the flag flying at the summit bears the Amazon smile. Following the 2025/2026 financial reporting cycle, Amazon ($716.9 Billion) officially surpassed Walmart ($713.2 Billion) in total annual revenue. It’s a historic milestone. But for third-party sellers, the headline hides the real strategic insights. To plan your 2026 growth, you have to understand how the crown was taken—and how Walmart is fighting back. The Catalyst: How Amazon Won the Crown Amazon didn’t beat Walmart by selling more paper towels and televisions. They won by building an inescapable digital infrastructure. The AWS Engine: Amazon Web Services brought in nearly $129 billion. It accounts for a fraction of total sales but generates over half of Amazon’s operating profit. The Ad Machine: Amazon’s digital advertising revenue sits at a staggering $68+ Billion. If you remove the cloud and the ads, Walmart is still the king of retail. But Amazon has successfully turned its marketplace into a high-margin service business, where third-party sellers pay for fulfillment, visibility, and software. Walmart’s Defense: The 27% Counter-Punch If you think Walmart is fading, look at the data. They are executing one of the most successful digital transformations in history. Omnichannel Mastery: Walmart is leveraging its 4,600+ U.S. stores as e-commerce fulfillment hubs, driving a massive 27% U.S. e-commerce growth rate. The Wealthier Shopper: Historically known as a discount retailer, Walmart reported that the majority of its recent market share gains came from high-income households (earning over $100k annually). Their digital customer base is wealthy and ready to spend. Strategic Takeaways for Sellers The Amazon vs. Walmart dynamic is no longer an “either/or” decision. It is a dual-engine requirement. The Amazon Strategy (Scale & Efficiency) Amazon offers unmatched scale and the seamless FBA network. However, because their revenue growth is increasingly tied to third-party fees and ad revenue, your margins will constantly be under pressure. Success here requires surgical PPC management and flawless inventory flow. The Walmart Strategy (Growth & Arbitrage) Walmart is your “Blue Ocean.” Because the marketplace is highly curated, you face far less saturation. Furthermore, Walmart Connect (their ad platform) generated $6.4 Billion compared to Amazon’s $68 Billion—meaning ad inventory is less competitive and clicks are cheaper. Where Big Internet Ecommerce (BIE) Fits In Transitioning from a single-channel Amazon seller to an Omnichannel brand is difficult. We remove the friction. Authorized Walmart Partnership: We use our API-level clearance to mirror your Amazon catalog directly to Walmart, bypassing the manual errors that plague most new sellers. WFS Integration: We handle the complex inbound routing required to get your products into Walmart Fulfillment Services (WFS), ensuring you win the coveted 2-Day Delivery badge. Blended Ad Strategy: We manage both your Amazon PPC and Walmart Connect budgets, shifting capital to whichever platform is delivering the lowest Customer Acquisition Cost on any given day. Don’t let the battle of the giants crush you. Learn to surf the waves they create. Book a consultation today! Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

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FBA Donations Program, Amazon Seller Donations

Maximizing the Impact of Amazon’s FBA Donations Program: A Complete Guide for Sellers

Amazon’s FBA Donations Program introduced a new feature that allows sellers to access a donation certificate from Good360 to track the impact of their charitable contributions. This move is a win for both sellers and communities, enabling you to contribute to a good cause while also optimizing your inventory. But how can sellers benefit from this new feature, and what should you do to maximize your charitable efforts? In this blog, we’ll cover everything you need to know about the FBA Donations Program and how it can improve your operations while giving back to those in need. What is the FBA Donations Program? The FBA Donations Program is a part of Amazon’s commitment to providing sellers with a range of value recovery channels. The program allows you to donate unsellable inventory, including customer returns or overstock products, to Amazon’s charity partners. By donating products rather than liquidating them or paying storage fees, you not only help others but also reduce operational costs. Amazon has taken this a step further by offering donation certificates through Good360, a nonprofit organization dedicated to channeling donations to those in need. What’s New in the FBA Donations Program? Previously, sellers who donated through the FBA Donations Program had limited visibility into their donations. However, the new certificate feature is designed to offer clarity by reporting the quantity and description of the donated inventory. This certificate will be available annually in Seller Central, making it easier for sellers to track their charitable contributions. Why This Matters for Sellers  1. Transparency and Tax Benefits One of the biggest advantages of the donation certificate is the transparency it offers. The certificate allows you to see exactly what products you donated in the previous year, and more importantly, it can help you claim tax deductions. Donations are often eligible for tax benefits, so having an official certificate ensures you can utilize this opportunity at tax season. 2. Operational Benefits Instead of holding on to products that are not selling, the FBA Donations Program lets you donate products that would otherwise sit in your warehouse, racking up fees. By donating, you get to clear inventory, reduce long-term storage costs, and improve your cash flow. 3. Brand Loyalty and Positive Image Many consumers today value businesses that are socially responsible. Being part of the FBA Donations Program not only supports your brand’s positive image but also helps build customer loyalty. By donating products, you contribute to your community, and customers will see that your business cares about more than just profits. How to Benefit from FBA Donations: Best Practices  1. Set Up Recurring Donations To make the most of this program, it’s essential to set up recurring donations in Seller Central. This will help automate the donation process and ensure you’re consistently contributing to charitable causes. You can set a standard cadence, such as twice a month, to donate products that are unsellable or nearing the end of their lifecycle. 2. Track Your Donations with Your Donation Certificate Once the donation certificates are available, it’s crucial to keep track of the items you’re donating for tax purposes. The certificate will list each product’s quantity and description, making it easier to report donations when filing taxes. 3. Regularly Audit Your Inventory It’s important to conduct regular inventory audits to identify items that can be donated rather than sitting in your warehouse. By tracking inventory levels and product conditions, you can prevent excess stock from accumulating and increase your donation output. How Big Internet Ecommerce (BIE) Can Help Navigating Amazon’s complex FBA Donations Program can be challenging, especially when it comes to understanding the details of inventory management and tax reporting. That’s where Big Internet Ecommerce (BIE) comes in. Here’s how we can support you: 1. Streamlining the Donation Process We can help set up recurring donations so that your inventory is constantly optimized for donation. Our team can work with you to determine which products should be donated and help with setting up donation workflows, saving you time and effort. 2. Optimizing Inventory Management We provides specialized support in inventory management, helping you identify which products should be donated, liquidated, or returned. This way, you can stay on top of your inventory costs while contributing to a worthy cause. 3. Tax Optimization and Reporting Using the donation certificate, we help you incorporate the tax benefits into your financial strategy. We ensure that your donation records are accurately tracked, making tax season less stressful and more profitable. 4. Enhancing Brand Image We can help you market your charitable efforts, building your brand’s positive image. By participating in the FBA Donations Program, your business can highlight its commitment to social causes, which resonates well with today’s conscientious consumers. Want to make the most out of Amazon’s FBA Donations program?  Let us help you set up recurring donations, optimize your inventory, and ensure accurate tax reporting. Book a consultation today! Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

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Shopify ChatGPT instant checkout fee

Shopify ChatGPT Instant Checkout and the 4% Fee: What Amazon Sellers Need to Know

AI-powered shopping has officially moved from discovery to transaction. With Shopify and OpenAI enabling instant checkout directly inside ChatGPT, sellers can now close sales without customers ever visiting a product page. As of January 26, this frictionless experience comes with a 4% transaction fee, fundamentally changing the economics of AI-driven commerce. For Amazon sellers, this development isn’t about abandoning marketplaces—it’s about understanding how AI checkout fits into a broader, margin-conscious growth strategy. What Is Shopify ChatGPT Instant Checkout? Shopify ChatGPT Instant Checkout allows customers to complete purchases directly within ChatGPT using OpenAI’s Agentic Commerce Protocol. Orders flow into Shopify as normal, while merchants retain customer data, fulfillment control, and post-purchase relationships. Unlike Amazon, this model does not provide built-in traffic. Discovery happens conversationally, driven by AI responses rather than ads or search rankings. Breaking Down the 4% Fee The 4% ChatGPT checkout fee is charged in addition to: Shopify Payments (≈2.9% + $0.30) Fulfillment costs Shipping and returns Any off-platform marketing costs Compared to Amazon’s referral fees (typically 8–15%), this can appear attractive—but only if conversion volume offsets the lack of demand infrastructure. Why This Matters for Amazon Sellers Amazon sellers already operate in a world of rising fees and tightening margins. AI checkout introduces: A lower-fee but lower-volume channel Higher dependency on accurate product data No algorithmic demand guarantees Full ownership of customer relationships This makes AI checkout best suited for incremental revenue, not core sales replacement. Operational Readiness Is Non-Negotiable AI agents rely on structured, accurate data. Sellers must ensure: Clean product titles and descriptions Accurate pricing and inventory feeds Reliable fulfillment and shipping SLAs Consistent brand trust signals Without this foundation, AI-driven checkout simply won’t convert. How Big Internet Ecommerce Helps Sellers Navigate AI Commerce At Big Internet Ecommerce, we help Amazon sellers evaluate emerging channels through a profit-first lens. Our services include: Channel-level margin analysis AI-readiness audits for product catalogs Amazon + DTC + AI growth strategy alignment Operational risk assessment before adoption For industry context on AI commerce economics, see this analysis from OpenAI ecosystem coverage by TechCrunch. Shopify ChatGPT Instant Checkout isn’t “expensive” or “cheap.” It’s a new economic model. Amazon sellers who treat AI checkout as a conversion experiment—with strict margin discipline—stand to benefit. Those who chase hype without math will feel the cost quickly. Thinking about adding AI checkout to your sales mix? Schedule a strategy call with our team. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

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Exporting for Amazon sellers

What Exporting Really Means for Amazon Sellers and How to Scale Globally

Exporting has evolved from a complex trade activity into one of the most powerful growth levers available to Amazon sellers today. With domestic marketplaces becoming increasingly competitive, sellers looking for sustainable growth must think beyond borders. Amazon’s global infrastructure now allows brands of all sizes to access international customers — but success depends on planning, compliance, and execution. This blog breaks down what exporting means specifically for Amazon sellers, the benefits, risks, and how to approach global expansion strategically. What Is Exporting in the Amazon Ecosystem? For Amazon sellers, exporting means selling products to international customers through Amazon’s global marketplaces while leveraging programs like: Amazon Global Selling Remote Fulfillment with FBA Pan-European FBA Exporting allows sellers to expand reach without building independent international operations. Why Exporting Matters More Than Ever Access Untapped Demand Many products face lower competition and stronger demand internationally, especially in emerging Amazon marketplaces. Improve Revenue Stability Multi-marketplace selling reduces dependency on a single region’s demand, policy changes, or seasonal cycles. Strengthen Brand Valuation Global presence improves brand defensibility and long-term enterprise value. Key Challenges Sellers Must Address Compliance & Regulation Each region has unique product standards, tax rules, and documentation requirements. Localization Listings must be localized for: Language Search behavior Cultural buying psychology Fulfillment Strategy Choosing the right fulfillment model impacts delivery speed, fees, and customer experience. Financial Complexity FX, VAT, and additional fees require proactive margin modeling. How Big Internet Ecommerce Supports Exporting Sellers We help Amazon sellers: Identify high-opportunity marketplaces Assess ASIN export eligibility Localize listings for conversion Choose the right fulfillment structure Maintain compliance and account health Scale profitably across borders Global expansion shouldn’t be guesswork. Book a call to build your Amazon exporting strategy. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

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Google Universal Commerce Protocol for Amazon sellers

Google Universal Commerce Protocol: What It Means for Amazon Sellers in an AI-Driven Shopping World

Amazon sellers have spent years optimizing listings, ads, and conversion funnels — all inside Amazon. But Google’s Universal Commerce Protocol (UCP) signals a shift in where buying decisions happen. With AI agents now capable of managing discovery, checkout, and post-purchase interactions inside Google Search and Gemini, sellers must rethink visibility beyond Amazon’s ecosystem. This doesn’t replace Amazon. It reshapes the decision layer above it. What Is Google Universal Commerce Protocol? UCP is an open standard that enables AI agents to: Surface products Answer buyer questions Apply promotions Complete checkout Manage post-purchase support Without redirecting users to traditional websites. For sellers, it creates a unified AI-powered shopping experience. Why This Matters Specifically for Amazon Sellers 1. Discovery Is No Longer Marketplace-Only AI agents may decide which brand to recommend before a shopper ever opens Amazon. 2. Product Authority Extends Beyond Listings Google evaluates: Structured product data Consistency Trust signals not just keyword relevance. 3. Fulfillment Strategy Becomes a Competitive Edge Amazon sellers using FBA + MCF are better positioned to support AI-driven checkout expectations across channels. How Amazon Sellers Should Prepare Treat Amazon listings as conversion assets, not discovery engines Align product data across platforms Build multi-channel inventory logic Maintain pricing consistency Prepare for AI-driven promotion triggers How Big Internet Ecommerce Supports Sellers We help Amazon sellers: Translate Amazon strength into off-Amazon visibility Structure product data for AI discovery Align FBA, MCF, and multi-channel fulfillment Protect margins while expanding reach Stay compliant while scaling across ecosystems AI-driven commerce is arriving faster than expected. Schedule a strategy call to prepare your Amazon brand for what’s next. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

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Amazon Tariffs Impact on Sellers

Amazon Tariffs Are Driving Prices Higher — What Sellers Must Do to Protect Margins in 2026

Amazon sellers are entering a new pricing reality. According to Amazon, tariffs are now visibly influencing product prices — not in theory, but at checkout. With pre-tariff inventory exhausted, sellers must now decide how to protect margins without destroying demand. This blog breaks down: What Amazon tariffs really mean for sellers Why pricing alone won’t save you How to adapt your Amazon strategy for 2026 How Amazon Tariffs Are Affecting Seller Pricing Tariffs have raised over $200 billion in U.S. Treasury revenue, with studies showing 96% of the cost passed to consumers. For Amazon sellers: Import costs rise first Margins compress next Conversion suffers if pricing isn’t justified Why Price Increases Hurt Some Sellers More Than Others When prices rise, shoppers become more selective. Listings with: Weak hero images Unclear differentiation Generic bullets High TACOS …lose disproportionately. This is why conversion optimization becomes a pricing defense strategy, not a marketing luxury. What Winning Sellers Are Doing Differently Smart sellers aren’t asking: “Should I raise prices?” They’re asking: Which SKUs deserve margin protection? Can my hero image justify this price in 2 seconds? Is my CVR strong enough to survive demand sensitivity? This shift separates operators from survivors. How Big Internet Ecommerce Helps Sellers Adapt At Big Internet Ecommerce, we help sellers: Diagnose SKU-level profitability risks Improve CTR & CVR to support price changes Reduce TACOS before margins collapse Build listings that sell confidence — not discounts We focus on defensive growth, not reactive pricing. Tariffs are here. The sellers who prepare will scale — the rest will bleed slowly. Schedule a strategy call with our Amazon experts. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

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Amazon SAFE-T claim filing window

Amazon SAFE-T Claim Filing Window Reduced to 30 Days: What US Sellers Must Do Now

Amazon’s Seller Assurance for E-Commerce Transactions (SAFE-T) program has long been a financial safety net for seller-fulfilled (FBM) sellers. It allowed brands to recover losses from buyer abuse, damaged returns, or missing shipments — often weeks after the original transaction. That safety net just tightened. Starting February 16, 2026, Amazon is reducing the SAFE-T claim filing window from 60 days to 30 days, significantly increasing the urgency around return and refund management. What Is Amazon SAFE-T? SAFE-T allows US FBM sellers to request reimbursement after Amazon issues a refund when the seller is determined not to be at fault. Eligible scenarios include: Items returned damaged or materially different Buyer abuse or item swapping Lost shipments Refunds issued due to delivery errors Only Amazon-issued refunds qualify, and claims must be backed by documentation. What Changed in 2026 Under the updated policy: Sellers have 30 days to file SAFE-T claims The countdown begins from: Return delivery scan Refund date Last scan for lost shipments Claims older than 30 days are automatically rejected This aligns SAFE-T with Amazon’s broader refund and appeal timelines but reduces seller recovery flexibility. Why This Increases Seller Risk The reduced window exposes sellers to: Missed reimbursements Faster operational bottlenecks Higher unrecoverable return costs Margin erosion on high-value SKUs Legacy workflows built around weekly or monthly audits are no longer viable. Best Practices Under the 30-Day Rule To stay compliant, sellers should: Review refunds and returns daily Use Amazon’s Guided Refund Workflow (GRW) Capture images immediately upon receipt Track scans and refund timestamps File SAFE-T claims proactively, not reactively How Big Internet Ecommerce Helps We help sellers: Build SAFE-T tracking dashboards Standardize evidence collection Audit return-heavy ASINs Reduce buyer abuse exposure Protect margins under tighter timelines SAFE-T is now a race against the clock. Schedule a call to safeguard your reimbursements. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

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Amazon EcoVadis sustainability medal

The Amazon EcoVadis Sustainability Medal Is Reshaping B2B Selling on Amazon

Sustainability has officially moved from marketing language into procurement logic. With the rollout of the Amazon EcoVadis sustainability medal, Amazon Business is redefining how B2B buyers evaluate sellers—placing verified ethical and environmental practices directly into the buying decision. For sellers, this marks a structural shift. Sustainability is no longer something you claim. It’s something Amazon independently verifies—and buyers actively filter by. What Is the Amazon EcoVadis Sustainability Medal? The EcoVadis medal is a third-party sustainability rating displayed on Amazon Business seller profiles. It confirms that a seller has completed an independent ESG assessment covering: Environmental practices Labor & human rights Ethics Sustainable procurement Ratings range from Committed to Platinum, offering buyers instant clarity. Why Amazon Is Doing This Amazon Business serves procurement teams, not impulse shoppers. These buyers: Operate under ESG mandates Require supplier compliance documentation Prefer standardized evaluation frameworks EcoVadis removes friction from supplier vetting and aligns Amazon with global procurement standards. What This Means for Sellers For sellers, the implications are commercial—not ideological. Visibility Impact: Buyers can filter out sellers without verified sustainability credentials. Trust Compression: Third-party verification replaces self-reported claims. Competitive Differentiation: Two sellers with similar pricing are no longer equal. Who Benefits Most Amazon Business sellers EU and UK marketplace sellers Wholesale, institutional, and B2B brands Sellers targeting enterprise buyers How to Approach EcoVadis Strategically Not every seller needs EcoVadis immediately. The right approach depends on: Your buyer profile Sales channel mix Geographic exposure Procurement-driven demand This is where strategy matters more than checklists. How Big Internet Ecommerce Supports Sellers As an Amazon Service Agency, we help sellers: Determine EcoVadis ROI by category Prepare documentation and assessments Align Brand Registry + Amazon Business positioning Turn sustainability into a sales advantage We focus on commercial outcomes, not certifications for the sake of it. If you sell on Amazon Business and want to understand whether EcoVadis impacts your revenue.  Schedule a strategy call with our Amazon experts. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

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