August 7, 2025

In an exciting new move, Amazon has partnered with TikTok to introduce Buy with Prime directly in TikTok ads, changing the game for social commerce. With 1.59 billion active TikTok users worldwide, this partnership creates new opportunities for sellers to engage with a broader audience and increase sales with seamless integration. What is Buy with Prime on TikTok Ads? The collaboration between Amazon and TikTok allows users to make purchases directly from TikTok ads using their Prime benefits. This new feature gives brands a simple way to drive sales without the need for a complex, multi-step checkout process. How Does It Benefit Sellers? This integration benefits sellers by streamlining the shopping experience, ensuring that customers can make purchases with just one click, all while benefiting from Amazon’s fast shipping and reliable fulfillment services. Key Benefits of the Amazon-TikTok Partnership: Simplified Checkout: Users can complete their purchase directly within TikTok, increasing the likelihood of conversions. Fast Shipping: Products are delivered through Amazon’s fulfillment network, offering customers fast, Prime-eligible shipping. Increased Visibility: Sellers gain access to TikTok’s massive user base of potential buyers, turning viral product discoveries into actual sales. Enhanced Customer Confidence: Featuring Prime benefits on ads helps build trust and encourages more purchases. Why This Matters for Sellers With this new feature, Amazon and TikTok are bringing social commerce to the forefront, combining TikTok’s viral content discovery with Amazon’s robust logistics. Brands now have the ability to reach millions of potential buyers, streamline their shopping experience, and boost conversions. How to Get Started To take advantage of this integration, sellers must have a Shopify or WooCommerce store connected to their Amazon account. By enabling Buy with Prime for TikTok ads, sellers can offer a frictionless shopping experience and tap into TikTok’s expansive audience.   Amazon’s integration of Buy with Prime on TikTok ads is the future of social commerce. This collaboration not only simplifies the purchase process but also opens up new avenues for brands to grow their business. Sellers should start leveraging this opportunity today to tap into TikTok’s vast potential and boost their sales with Amazon’s trusted logistics. Contact us today for a consultation Follow BIE on Instagram & Linkedin to stay updated with the trends.