April 29, 2026

The ecommerce landscape is changing. For years, Amazon dominated the conversation. But now Walmart has crossed $150 billion in ecommerce GMV. This milestone signals a major shift in marketplace dynamics. What’s Driving Walmart’s Growth? 1. Marketplace Expansion 200,000+ sellers and growing. 2. Fulfillment Improvements (WFS) Closing the gap with Amazon. 3. Advertising Growth Walmart Connect gaining traction. 4. Integration Ecosystem Shopify + TikTok connections.  Why This Matters for Amazon Sellers  1. Reduces Platform Risk Diversification protects revenue. 2. Unlocks New Customers Different audience base. 3. Improves Profitability Lower CPC in many categories. 4. Scales Existing Catalog No need for new SKUs. How to Start on Walmart  1. Select the Right SKUs Start with: Mid-priced Replenishable products 2. Optimize Listings for Walmart Different algorithm vs Amazon. 3. Set Up Inventory Systems Avoid stock conflicts. 4. Run Walmart Ads Capture early demand. 5. Track Performance Across Channels Compare ROI and margins. How Big Internet Ecommerce Helps We help sellers: Launch on Walmart Optimize Listings Manage Cross-Channel Inventory Align PPC Strategy Scale Multi-Channel Growth Walmart is no longer a backup plan. It’s a growth channel. The future is: Amazon + Walmart Multi-channel strategy Diversified revenue Want to expand beyond Amazon and scale faster? Schedule a strategy call with our team. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.