Amazon Marketing

Amazon’s recent clarification on its variation theme cleanup has left many sellers wondering how it will impact their listings and sales. Starting September 2025, Amazon will begin removing unused variation themes that haven’t generated sales in the last 12 months. But don’t panic—there’s still time to prepare. We’ll walk you through everything you need to know to keep your listings intact and fully optimized. What Does This Mean for Amazon Sellers? As Amazon strives to streamline product listings and improve the customer shopping experience, the removal of outdated variation themes is inevitable. While this means that Amazon is cleaning up the platform, it also presents challenges for sellers. Sellers who don’t act promptly may risk losing visibility, sales, and the ability to make changes to their child ASINs. Why This Matters for Sellers: This cleanup process has major implications for Amazon sellers, especially those with multiple variations under outdated themes. If your products are linked to these obsolete themes, you could face significant disruptions. While Amazon promises that child ASINs won’t be removed immediately, it’s crucial to take proactive steps to migrate those products to active, relevant themes before the deadline. How to Protect Your Listings: Step 1: Review your variation themes and identify any that haven’t made sales in the last 12 months. Step 2: Migrate those listings to a current, active variation theme that aligns with Amazon’s new rules. Step 3: Use Amazon’s tools, like flat files, to make changes efficiently and monitor account health closely. Best Practices for a Smooth Transition: Stay Organized: Document your current ASIN structures and make sure you have backups. Monitor Performance: Use reports to track which variations are performing best and which ones need adjustment. Act Fast: The deadline to migrate themes is fast approaching, so plan and execute early to avoid disruptions. Tools to Help You Optimize Your Listings: Utilize Amazon’s tools such as the FBA Revenue Calculator to measure costs and profits and the Brand Analytics tool for insights into your customer data. These tools will help ensure you stay ahead of the competition during this transition. With Amazon’s move to clean up variation themes, now is the time to act. Proactive steps and early migration will help you avoid disruptions, improve your listing visibility, and protect your revenue streams. Don’t wait until the last minute—optimize your listings now to stay ahead of the competition. Are you ready to make sure your listings are optimized for Amazon’s new variation theme guidelines? Schedule a call with us today to get personalized advice and ensure your business stays compliant with Amazon’s latest changes! Follow BIE on Instagram & Linkedin to stay updated with the trends

Amazon is a competitive marketplace, and it’s common for small Amazon sellers to feel overshadowed by larger competitors. However, catching up doesn’t require unlimited ad spend. With focused strategies and smart investments, small sellers can close the gap and grow their revenue. Why Bigger Sellers Get Ahead Top sellers on Amazon dominate because they invest in four key areas: Product Quality & Differentiation: Buyers notice immediately. Listing Presentation: Optimized titles, high-quality images, and A+ content drive conversions. Review Growth: Automated, compliant review requests establish trust. Advertising & Visibility: Smart, precise ad spend ensures products are seen by the right audience. Every dollar invested compounds into better listings, higher conversions, and stronger sales. Where Small Sellers Often Fall Behind Small sellers frequently cut corners by: Skipping high-quality photography Avoiding ads Ignoring A+ content Relying on passive review growth This cost-saving mindset often leads to slower growth compared to competitors who strategically invest. Practical Steps to Catch Up Upgrade Product Presentation: Use 7+ images including lifestyle shots Rewrite titles with brand + product + benefit Replace vague bullets with benefit-driven points Add A+ content, even simple charts make a difference Automate Review Growth: Trigger compliant review requests for every order Respond to negative reviews professionally Include care instructions to reduce dissatisfaction Smart Advertising: Launch Sponsored Products campaigns on 3–5 high-performing keywords Pause low-performing ads, scale winners Allocate small budget for branded keywords to protect traffic Maintain Stock: Track days of stock remaining weekly Reorder early to avoid stockouts Use inventory alerts for high-selling SKUs Tools to Help Big Internet Ecommerce provides tools and automation to help small Amazon sellers optimize listings, manage reviews, and run effective ad campaigns. Learn more about our FBA and listing optimization tools to start competing strategically today. Schedule a call with our experts to discover the most impactful ways to close the gap with bigger Amazon competitors. Follow BIE on Instagram & Linkedin to stay updated with the trends

Amazon’s recent return to Google Shopping ads across international markets marks a significant shift in the eCommerce advertising landscape. After a month-long hiatus, Amazon has resumed spending on Google Shopping ads, leaving U.S. markets out of the equation for now. For sellers leveraging Google Shopping as a key marketing channel, this change could have a profound impact on your strategy and overall sales. It’s crucial to understand how Amazon’s presence on Google Shopping can influence your campaigns, traffic, and the competitive landscape, especially as Amazon aims to expand its advertising reach and market share. We’ll break down why Amazon’s return matters, what you need to do as a seller, and how to optimize your Google Shopping campaigns for maximum impact. What’s Actually Changing? Amazon’s strategic return to Google Shopping ads has drawn attention from the entire eCommerce community. Until now, Amazon’s Sponsored Product (SP) ads had been confined to the company’s own ecosystem—showing up on Amazon’s search results, product detail pages, and internal placements. However, with this new move, Amazon is taking its ads off-site to reach even more customers through external platforms. Where Will Amazon’s Ads Appear? Third-party publisher websites like Pinterest and BuzzFeed Mobile apps through Amazon’s publisher network Other digital spaces where shopper intent is likely to align with Amazon products This update expands Amazon’s ad strategy beyond its traditional ecosystem, allowing sellers to gain visibility on new platforms without needing the complex setup or budget typically associated with Amazon’s Demand-Side Platform (DSP). The expansion is expected to create more opportunities for sellers who want to increase their reach and engage with potential buyers on platforms they already use. Why Is Amazon Doing This? Amazon’s shift towards off-site ads is rooted in three major goals: Maximize Reach While Maintaining Simplicity Amazon’s Demand-Side Platform (DSP) has historically allowed advertisers to access external traffic, but it came with a high barrier to entry in terms of setup and cost. By introducing Sponsored Products off-site, Amazon democratizes access to external traffic, allowing advertisers to benefit from Google Shopping ads without the complexity of DSP.  Leverage First-Party Data for Smarter Targeting Amazon’s ability to target shoppers effectively comes from its vast first-party data. This data allows Amazon to show highly relevant ads to users based on their behavior—what they search for, what they browse, and what they buy. By tapping into Google’s network, Amazon can extend this targeting capability beyond its own platform, ensuring the right products reach the right customers at the right time.  Solve the Inventory Crunch on Amazon’s Site Amazon’s marketplace is growing, and its real estate for ads is becoming more competitive. By expanding its Sponsored Product ads to external sites, Amazon can increase its ad inventory without congesting its own marketplace. This move could help reduce competition within Amazon’s ecosystem and provide more visibility for brands looking to advertise their products. What Does This Mean for Sellers? The expansion of Sponsored Product ads beyond Amazon’s ecosystem has both positive and negative implications for sellers. Benefits: Increased Exposure and Reach With ads now running across external sites like Pinterest and BuzzFeed, sellers have the chance to reach new audiences and extend their marketing efforts beyond Amazon. This is especially valuable for brands looking to capitalize on Google’s massive search engine reach while still leveraging Amazon’s world-class logistics.  Improved Targeting Capabilities As Amazon leverages its first-party data for smarter targeting, sellers can benefit from more precise and effective ads that cater to shoppers’ intent. Whether your products are being discovered for the first time or the shopper is ready to buy, Amazon can deliver ads at just the right moment.  Potential for More Competitive Bidding While Amazon is not fully opening the floodgates, its move to bring Sponsored Products off-site provides an additional layer of ad inventory that could ease the competitive pressure on Amazon’s platform. Sellers who’ve struggled to get noticed on Amazon may find better visibility through this new ad expansion. Risks and Challenges for Sellers While Amazon’s return to Google Shopping ads brings exciting opportunities, it’s not without its challenges. Conversion Rate Volatility Traffic from external sites may not convert as effectively as on-site traffic. Shoppers coming from off-Amazon sources may be earlier in their buying journey and might not be ready to purchase, leading to lower conversion rates compared to those browsing directly on Amazon. Sellers should monitor off-site ad performance closely to ensure they’re getting a strong ROI.  Budget Cannibalization Off-Amazon ads could draw attention away from on-site placements, potentially resulting in budget cannibalization. Advertisers may find that their off-site ads are eating into the performance of their in-store Amazon ads, so it’s important to strike a balance between both.  Lack of Full Transparency One of the key challenges with off-site ads is the lack of visibility into where exactly your ads are being placed. While Amazon provides reporting through the Sponsored Products Placement Report, sellers do not have full visibility into every site where their ads are appearing. This can make it more difficult to assess whether their ads are reaching the right audience. How Can You Make the Most of This Opportunity? Amazon’s return to Google Shopping ads presents an opportunity for sellers to expand their reach, but to make the most of this shift, sellers must stay proactive. Optimize Your Campaigns Immediately Make sure your campaigns are optimized for both on-site and off-site visibility. Review your product listings and ensure they are engaging, with high-quality images, compelling product descriptions, and relevant keywords. Use A/B testing to experiment with different bidding strategies and ad placements to maximize efficiency.  Monitor Performance with Amazon’s Tools Use the Sponsored Products Placement Report to track off-site performance and identify which external platforms are delivering the most value. Monitor clicks, impressions, and sales from off-site traffic and adjust your strategy accordingly. If you find certain platforms underperforming, you may want to exclude them from your campaigns.  Test New Bidding Strategies Experiment with different bidding strategies, such as increasing your bids for off-site placements or using

Amazon Subscribe & Save offers sellers the opportunity to tap into recurring revenue by allowing customers to subscribe for automatic deliveries of products they buy frequently. With discounts of up to 15%, it’s a win-win for both sellers and customers. In this blog post, we’ll guide you on how to get started with Subscribe & Save and show how you can increase customer retention and sales. How Amazon Subscribe & Save Works The Subscribe & Save program enables customers to subscribe to regular deliveries of essential products. Whether it’s vitamins, toiletries, or other daily-use items, Subscribe & Save helps your customers automatically reorder the products they love, while you enjoy consistent sales. Learn more about optimizing your Amazon store with BigInternetEcommerce.com to drive better results. Benefits for Sellers By using Amazon Subscribe & Save, sellers can: Increase Sales: Benefit from a growing stream of recurring orders, leading to higher sales volume. Customer Loyalty: Subscribers are more likely to stick with you and re-purchase from your store. Lower Return Rates: Since business customers are often purchasing regularly, the chances of returns are significantly reduced. How to Get Started with Subscribe & Save To participate in Subscribe & Save, you need to meet eligibility requirements: Have products eligible for recurring purchases (e.g., health products, office supplies, etc.). Ensure your Fulfillment by Amazon (FBA) products are available for automatic enrollment. For more details on the eligibility and program details, visit the official Amazon Seller Central Page.  Start leveraging Amazon Subscribe & Save to grow your business! Schedule a call to learn how we can optimize your strategy for success. Follow BIE on Instagram & Linkedin to stay updated with the trends

Fulfillment by Amazon (FBA) has transformed the way businesses handle order fulfillment, giving sellers the ability to streamline logistics, reach Prime customers, and scale their operations efficiently. Whether you’re a seasoned seller or just starting out, FBA can unlock a world of opportunities. In this guide, we’ll walk you through the ins and outs of FBA and explain why it’s an essential service for any Amazon seller. What is Amazon FBA? FBA is a service provided by Amazon that allows sellers to store their products in Amazon’s fulfillment centers. Amazon takes care of picking, packing, shipping, and customer service, including returns, so you can focus on growing your business. It’s a one-stop solution for fast, reliable fulfillment at scale. The Benefits of FBA Cost-Efficient: FBA can reduce your fulfillment costs by up to 70% compared to other shipping services. Increase Sales: FBA makes your products Prime-eligible, which means faster shipping and access to Amazon’s most loyal customers. Global Reach: Use FBA to sell internationally, with services like Remote Fulfillment and Amazon Export. Amazon FBA Costs Understanding FBA costs is crucial to making an informed decision. FBA costs are based on product size, weight, and storage requirements. Key costs include fulfillment fees, storage fees, and any applicable inventory fees for aged products. How to Optimize Your FBA Strategy Use the FBA Revenue Calculator to estimate your costs and potential profits. Optimize Listings to ensure products are discoverable and appealing to customers. Take advantage of Amazon’s marketing programs like Buy with Prime and Subscribe & Save to boost sales. Amazon FBA can help you streamline your fulfillment process, increase your reach, and grow your sales. It’s a crucial tool for any seller looking to scale their business. Ready to take the next step? Schedule a call with our experts to optimize your FBA strategy and start scaling your business today! Follow BIE on Instagram & LinkedIn to stay updated with the trends.

Amazon continues to evolve its advertising platform. Sponsored Products, traditionally confined to Amazon search results and product detail pages, are now appearing off-site on publisher websites and mobile apps. This update allows sellers to reach new audiences and drive incremental sales—but requires careful strategy and monitoring to maximize ROI. What’s Changing: Off-site placements include Pinterest, BuzzFeed, and mobile apps. No additional DSP setup or large budgets required. All campaigns are automatically opted into off-site placements unless adjusted. Why This Matters: Expand reach beyond Amazon’s ecosystem. Leverage first-party shopper data for intent-based targeting. Scale impressions without affecting on-site placements. Control Tips: Audit all campaigns to review placement settings. Use Maximize Reach or Minimize Spend strategically. Apply domain-level exclusions for brand safety. Monitor performance via Sponsored Products Placement Report. Risks: Conversion rate variance from off-site traffic Budget cannibalization for high-performing on-site ads Limited transparency in some external placements Advanced Strategies: Run test campaigns to measure off-site ROI Layer Amazon Attribution for cross-channel insight Adjust targeting and messaging based on external traffic Adobe reported that Amazon Prime Day 2025 drove a 3,300% increase in GenAI-powered traffic, highlighting the importance of integrating AI-driven campaigns and off-site reach for higher conversion potential. Off-site Sponsored Products are a powerful opportunity for sellers looking to expand reach and drive incremental revenue. By strategically monitoring placements, optimizing settings, and analyzing performance, advertisers can turn this new channel into a scalable growth engine. Schedule a call with our Amazon advertising experts to learn how to optimize your campaigns and unlock off-site sales. Follow BIE on Instagram & Linkedin to stay updated with the trends.