Amazon Marketing

Every Amazon seller has been there: Your best-selling product is flagged for a “Policy Violation” (usually by a bot). You submit the correct invoice. You get a rejection email 20 minutes later. You submit again. Rejection. It’s the “Appeal Loop of Death.” Amazon has handed you a way to break that loop. It’s called the Seller Challenge Benefit. This isn’t just another “Contact Us” form. It is a high-priority dispute resolution path that guarantees a human review within 48 hours. But it comes with strict limits that require a completely new strategy. What Is the Seller Challenge?  The Seller Challenge allows you to formally dispute a failed appeal on a listing-level enforcement. Speed: A dedicated team reviews the case and decides within 48 hours. Finality: This is designed to be the “final word.” If you lose the Challenge, you cannot challenge again for that issue. The “3 Strikes” Rule  Here is the catch: You are limited to three (3) challenges every 180 days. This scarcity is intentional. Amazon recommends using this only for clear errors related to critical issues. If you burn your 3 slots on low-value items in January, and your #1 Best Seller gets flagged in March, you are out of luck. Who Is Eligible? (The AHA Gatekeeper)  This benefit is not for everyone. It is exclusively for sellers enrolled in Account Health Assurance (AHA). To qualify, you must: Maintain an Account Health Rating (AHR) of 250+ for at least 6 months. Have a valid emergency contact number on file. Have no unaddressed policy violations. If your AHR drops to 240, you don’t just lose a badge—you lose your ability to fight back. The Strategic Playbook: When to Use a Challenge You must treat these 3 slots like “Silver Bullets.” Do not fire them at random targets. The “Hero ASIN” Rule Never use a Challenge on a SKU that contributes less than 5% of your revenue. The risk of losing a slot is too high. Save them for your “Whales”—the products that carry your business. The “False Positive” Rule Use a Challenge when the error is objectively obvious to a human but confusing to a bot. Example: A bot flags your “Pesticide Free” T-shirt as a “Pesticide Product.” Action: Use the Challenge. A human will see the error in 10 seconds and reinstate you. The “Perfect Proof” Rule Do not use a Challenge if your documentation is “gray.” If you have a retail receipt instead of a commercial invoice, or if your supplier address doesn’t match 100%, do not burn a slot. You will likely lose. Only Challenge when your evidence is bulletproof. Where Big Internet Ecommerce (BIE) Fits In We manage “Account Health as a Strategy.” AHR Defense: We monitor your metrics daily to ensure you never drop below the 250 threshold, preserving your Challenge eligibility. Challenge Triage: When an appeal fails, we audit the case. We tell you, “Don’t use a slot on this,” or “Yes, fire the silver bullet.” We manage the scarcity for you. The “Challenge Packet”: We prepare the legal-grade documentation needed for that 48-hour review, ensuring that when we do use a slot, it results in a win. You have 3 shots. Let’s make them count. Book a 20-min session with Big Internet Ecommerce today! Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

For two decades, e-commerce has been defined by a single rectangle: the Search Bar. You type a keyword, you get a list, you click. That era ended in October 2025. In a coordinated move, Walmart and Etsy announced partnerships with OpenAI to integrate “Instant Checkout” directly into ChatGPT. This isn’t just a chatbot integration; it is a fundamental shift to Agentic Commerce. What is Agentic Commerce? It removes the “browsing” layer entirely. Old Way: User searches “camping stove,” then “camping food,” then “tent.” Agentic Way: User tells ChatGPT, “Plan a weekend camping trip for two people who love cooking.” The Result: The AI Agent acts as the shopper. It selects the stove, the gourmet freeze-dried meals, and the tent from Etsy, Walmart, or Shopify inventories and presents a “Buy Now” cart. Amazon’s “Walled Garden” vs. The Open Web  Right now, Amazon is the odd man out. To protect its $50B+ ad business, Amazon is actively blocking many third-party AI agents. They want you to use their agent, Rufus. But Walmart and Shopify are betting on the open web. They are opening their catalogs to the 200M+ weekly users of ChatGPT. The BIE Playbook: How to Win the “Agent” Era Whether the agent is ChatGPT (for Walmart) or Rufus (for Amazon), the rules of engagement have changed. You cannot “bid” your way into an AI’s recommendation in the same way. You have to data your way in. Channel Diversification is an AI Strategy: If you are exclusively on Amazon, you are walling yourself off from the “Open AI” traffic. The Move: Launch your catalog on Shopify or Walmart Marketplace immediately. This is your “hedge” to ensure your products are visible to ChatGPT’s Instant Checkout. Structured Data is the New Creative: An AI agent ignores your “fluffy” marketing adjectives. It craves Structured Data. The Move: Audit your backend attributes. Does your coffee maker explicitly state “Capacity: 12 Cups” in the specific attribute field? Or is it just buried in a bullet point? If it’s not in the field, the Agent can’t filter for it. “Solution Bundles” Win the Prompt: AI users prompt for solutions, not products. The Move: Create virtual or physical bundles that answer specific intents. Prompt: “Starter kit for sourdough baking.” Your Product: A bundle containing a banneton, scraper, and lame. Why: The AI prefers to recommend a single SKU that solves 100% of the prompt rather than stitching together three separate items. Where Big Internet Ecommerce Fits In We are transitioning our clients from SEO (Human Search) to AEO (Agent Search). AEO Data Audit: We scour your listing’s backend to ensure every possible attribute is filled with machine-readable data. Multichannel Expansion: We duplicate your Amazon catalog to Walmart and Shopify to unlock the OpenAI traffic stream. Intent Modeling: We analyze common AI prompts in your niche and build the “Solution Bundles” that answer them perfectly. The AI is the shopper. Let’s make sure it picks you. Book a 20-min session with Big Internet Ecommerce today! Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

Amazon has always been obsessed with removing friction. First, they removed the friction of buying (1-Click). Now, they’ve removed the friction of returning. Amazon has launched Doorstep Returns. By integrating with USPS, Amazon now allows customers to simply schedule a pickup, box the item, and leave it on their porch. No driving to the UPS Store. No standing in line at Whole Foods. For the consumer, this is convenience. For the Amazon seller, this is a profitability threat. The ‘Friction Buffer’ is Shifted: While ‘Label-Free’ drop-offs captured the commuter, Doorstep Returns captures the homebody. By removing the need to drive, Amazon has unlocked returns for the demographic that previously found the trip to UPS too hassle-some. Even though they have to box it, the convenience of ‘set it and forget it’ creates a new vulnerability for your margins. The Double Penalty: Fees + Lost Sales: This launch coincides with the tightening of Amazon’s Return Policies. The ‘High Return Rate’ fee introduced in 2024 is now in full effect, and 2025 thresholds are stricter than ever. Processing Fees: If your product’s return rate exceeds the category threshold, Amazon now charges a specific “High Return Rate” processing fee. Inventory Churn: Returned items are often marked “Unsellable” or require refurbishment, meaning you lose the unit and the ad spend you used to acquire the customer. Your Defense Strategy: The “Return-Proof” Listing You cannot change Amazon’s policy. You can only change your product’s presentation. Aggressive Expectation Setting Your Product Detail Page (PDP) must shift from “Marketing Mode” to “Accuracy Mode.” Sizing: Don’t just use a chart. Use text: “Fits small. Order one size up.” Put this in the main image if you have to. Materials: Be brutally honest. If it’s plastic, don’t call it “resin-like.” Call it “durable, lightweight plastic.” Disappointment causes returns; honesty prevents them. The “Returnless” Math You must audit your unit economics. For low-value items (sub-$15), the cost of a Doorstep Return (Reverse Shipping + Processing Fee + Disposal) is often higher than the product’s value. The Move: Enable Returnless Resolutions for these specific SKUs. It hurts to give a refund without getting the item back, but it hurts less than paying Amazon to ship trash back to a warehouse. Voice of Customer (VOC) Sprints Download your “Voice of Customer” report today. Look for the specific keyword patterns in return reasons (e.g., “Fabric too thin,” “Hard to install”). The Move: Add an installation video to your image block. Add a close-up photo of the fabric texture. Answer the objection before they buy. Where Big Internet Ecommerce Fits In We build businesses that survive high-friction environments. Unit Economics Lab: We model your “Return-Adjusted Profit.” We tell you exactly which SKUs are bleeding money due to returns and should be killed or bundled. Return Rate Sprints: We audit your listings and deploy “defensive content”—better charts, clearer videos, and honest copy—to drive your return rate below the fee threshold. Rule Configuration: We set up the automated rules in Seller Central (Returnless Refunds, Liquidation) to protect your cash flow automatically. The “easy return” is here to stay. Let’s make sure your profit stays too. Book a 20-min session with Big Internet Ecommerce today! Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

In the tech world, “Sherlocking” is when a platform (like Apple or Amazon) takes a feature from a popular third-party app and builds it directly into the operating system, rendering the app obsolete for the average user. Amazon just Sherlocked price tracking. For years, savvy shoppers and sellers used tools like Keepa or CamelCamelCamel to see price history. But now, Amazon is testing a Native Price History feature—a built-in chart on the product page (mobile and app) that shows the last 30 to 90 days of pricing. This isn’t just a “cool feature.” It is a strategic enforcement mechanism designed to kill the “High-Low” pricing game. The End of the “Fake Discount” We all know the tactic: Raise the price from $25 to $35 in October so you can offer a “30% Off” Black Friday deal at $25. Before: Only Keepa users knew. Most shoppers saw “30% Off” and clicked. Now: Every shopper sees a graph that spikes up and drops down. It looks suspicious. It signals manipulation. This tool gives customers (and Amazon’s Rufus AI) “X-Ray vision” into your pricing strategy. If your “deal” is actually just your regular price from two weeks ago, the graph exposes it instantly. Rufus is the New Personal Shopper This feature is heavily integrated with Rufus, Amazon’s AI assistant. Shoppers don’t even need to read the graph. They can just ask Rufus: “Is this a good time to buy?” Rufus analyzes the 90-day history. If your price is trending up, or if you just hiked it, Rufus will advise the customer to wait. You aren’t fighting a human’s impulse anymore; you’re fighting an AI’s analysis. The New Pricing Playbook: Stability = Trust To win in a transparent market, you must pivot your strategy. The 90-Day Rule: Your promotional calendar must be planned 90 days in advance. To show a legitimate discount without a suspicious graph spike, you need to establish a stable “Reference Price” for at least 30-60 days before the deal drops. Everyday Low Price (EDLP) Model: Volatility is now a liability. Brands that maintain a consistent, fair price will show a flat, stable line on the graph. This builds subconscious trust. Use coupons for small, temporary dips rather than changing the backend List Price, which warps the graph. Sell Value, Not Deal: Since you can’t rely on inflated “Was” prices to drive conversion, your listing content must work harder. Your images, video, and A+ content must justify your full price. If the customer sees the graph and realizes $30 is the normal price, your product better look like it’s worth $30. KPI Dashboard to Run Every Week Price Variance %: How much is your price fluctuating week-over-week? (Goal: <5%) Deal Badge Eligibility: Are your “Was” prices sticking, or are they being suppressed? Rufus Sentiment: Test asking Rufus about your own product. What does it say? Where Big Internet Ecommerce (BIE) Fits In We don’t play pricing games. We build profit models. Unit Economics Lab: We calculate your “True Floor” and “True Ceiling” prices to build a sustainable model that doesn’t rely on fake discounts. Promo Calendar Architecture: We map your deals 90 days out, ensuring your price history looks clean, stable, and trustworthy to both humans and AI. Value-Based Listing Optimization: We ensure your content sells the product, not just the percentage off. Get your “Pricing Stability Audit” today. Book a 20-min session with Big Internet Ecommerce today! Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

Every year, Amazon publishes its official guide for Black Friday & Cyber Monday. It’s full of tips: “Run deals,” “Optimize listings,” “Use ads.” This is not a strategy. It’s a to-do list. A strategy understands that BFCM (Black Friday and Cyber Monday) isn’t a sales weekend; it’s a high-stakes execution test where your profit is defined by decisions you made 6-8 weeks earlier. Winning BFCM (Black Friday and Cyber Monday) is about winning four distinct battles, in this specific order. The Logistics Battle (Won in October) This is the most critical part. If you fail here, nothing else matters. FBA Inbound Deadline: You MUST get your inventory to FBA by Amazon’s deadline (around mid-October). Missing it means you’ll stock out on Day 1, and all the ad spend in the world is just funding “404s.” AWD is Your Buffer: Use AWD (Amazon Warehousing & Distribution) for its intended purpose: a high-velocity replenishment buffer. Its peak storage fees are ~80% lower than FBA’s, making it the perfect place to hold your 6-8 week “safety stock” and auto-replenish FBA. FBM/3PL is Your Insurance: Have a Seller-Fulfilled Prime or 3PL backup plan ready. When FBA check-in times lag, or you hit restock limits, this is your only way to stay in the game. The CVR Battle (Won in Early November) Do not spend one extra dollar on ads until you fix your conversion rate. Mobile is Everything: 70-80% of your traffic will be on a phone. Is your A+ Content optimized for a single-column view? Does your main image show the product and the deal? Optimize for the “Deal Hunter”: Your listing needs to scream “deal.” We run CVR sprints 4 weeks out to: Add seasonal keywords: “Black Friday deal,” “holiday gift”. Get the Badge: Ensure your price is eligible for the official “Black Friday Deal” badge, which is a massive CVR and CTR driver. Refresh Creative: Update A+ Content with “Holiday Gift Guide” modules and lifestyle images. The Ad Battle (Won Hourly) BFCM (Black Friday and Cyber Monday) advertising is an auction-style war, not a “set it and forget it” campaign. Launch 4 Weeks Early: Launch your core BFCM (Black Friday and Cyber Monday) ad campaigns in late October. This builds relevance and data history with the algorithm before bids skyrocket. Budget for the Spike: Plan to increase bids and budgets by 10-30% (or more). You must have enough budget to last the entire day. Track Profit, Not ACoS: ACoS is a vanity metric on BFCM (Black Friday and Cyber Monday). We track Profit-per-SKU. We build hourly dashboards to monitor performance, pulling budget from “discovery” campaigns and pushing it into “defensive” (your ASINs) and “conquest” (competitor) campaigns. The LTV Battle (Won in December) The sale is just customer acquisition. The real profit is in the “after-party.” Tag Everything: Use Amazon Attribution for all your external traffic (social, email, influencers). You need to know which channels brought you “New-to-Brand” (NTB) customers. Retarget Your Buyers: You just paid to acquire thousands of new customers. Use Amazon’s tools to retarget them in December with “complementary product” campaigns or “Subscribe & Save” offers to turn a one-time buyer into a long-term asset. Where Big Internet Ecommerce (BIE) Fits In We don’t just “manage” BFCM (Black Friday and Cyber Monday). We build the 4-part execution plan that guarantees profitability. We implement: An Inbound Profitability Model: We calculate your exact inventory needs (FBA vs. AWD) against your sales forecast to protect margins. CVR & Creative Sprints: We A/B test and deploy “deal-ready” listings optimized for mobile conversion. An Ad “War Room” Dashboard: We manage your ad spend hourly, tracking SKU-level profit and reallocating budget to proven winners in real-time. Post-BFCM Funnel: We build the LTV-driving retargeting campaigns that turn your BFCM (Black Friday and Cyber Monday) spike into Q1-Q2 growth. Get your BFCM (Black Friday and Cyber Monday) logistics and profit plan built by experts. Book a 20-min session with Big Internet Ecommerce (BIE) today! Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.