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Amazon Shopping App

10 Cool Features to Try in the Amazon Shopping App

Amazon’s mobile app is more than just a platform for making purchases. It’s packed with innovative features that can transform the way you shop, discover products, and even engage with customers. From AI-powered guides to augmented reality (AR) tools, Amazon’s Shopping app is constantly evolving to enhance the shopping experience. As an Amazon seller, staying up-to-date with these features can help you boost product visibility, engage customers, and improve your sales. Let’s dive into 10 cool features of the Amazon Shopping app that you may not know about, but definitely should. 1. Shopping Guides (AI-Powered) Shopping for unfamiliar products can be overwhelming. Shopping Guides, powered by generative AI, help simplify product research by providing tailored product recommendations. Amazon uses Rufus, its AI-powered assistant, to provide shopping guidance on over 100 product types. This feature helps you find the right products faster while boosting the chances of your product appearing in front of the right customers. 2. Interests (AI-Powered Product Discovery) Amazon’s Interests feature takes product discovery to the next level. It helps customers find products based on their passions, preferences, and price limits. Customers create personalized shopping prompts using everyday language, and Amazon’s AI scans the store to notify them about relevant products, restocks, and deals. For sellers, this means more personalized visibility for your products. 3. View in 3D One of the challenges of shopping online is the inability to inspect products up close. Amazon’s View in 3D feature changes that by providing customers with interactive, 3D models of millions of products. Shoppers can rotate, zoom in, and inspect your product from every angle. This tool is perfect for sellers who want to provide a more engaging, informative product experience. 4. See It On Your Model (AI-Powered Fit Review) See It On Your Model leverages AI technology to let customers visualize how clothing and accessories will look on a model with similar size, body shape, and skin tone. This feature helps customers shop with confidence, reducing returns and improving satisfaction. If you sell fashion or accessories, make sure to take full advantage of this tool to enhance customer confidence in their purchases. 5. Find on Amazon Have you ever seen a product elsewhere but didn’t know where to find it? Amazon’s Find on Amazon feature helps shoppers easily locate similar products to those they see on websites or social media platforms. Simply share an image, and Amazon will display similar items on their platform. This feature is a great opportunity for sellers to have their products discovered without shoppers even needing to know your exact brand or product name. 6. Amazon Lens Ever wanted to buy an item you saw in person, but didn’t know where to get it? With Amazon Lens, customers can now take a picture or scan a barcode to find exact matches or similar items. This feature is incredibly useful for buyers who want to shop more intuitively and quickly. Amazon Lens is an excellent tool to increase your product’s discoverability when customers are looking for exact matches or related items. 7. Virtual Try-On (Augmented Reality) Nothing helps customers make a purchase decision like seeing how the product looks on them. Amazon’s Virtual Try-On feature uses augmented reality (AR) to help customers try on products like sunglasses, lip colors, and eyeshadow virtually. This feature reduces uncertainty and improves conversions—perfect for fashion and beauty sellers. 8. View in Your Room (AR Furniture Shopping) Buying furniture online can be tricky, especially when it comes to size and fit in your space. View in Your Room allows customers to use AR technology to see how furniture, décor, and even smaller items like lamps or coffee makers will fit into their room. This feature helps ensure customers get the right fit and feel more confident about their purchases. 9. Consult-a-Friend When shopping for new products, sometimes a second opinion makes all the difference. Consult-a-Friend allows customers to share a product with their friends and get feedback—via comments or fun emoji reactions. This social shopping feature can encourage engagement with your products, especially when friends have the chance to provide input or reassurance before purchase. 10. Skincare Quiz With so many skincare products available, how do you know which one is right for you? Amazon’s Skincare Quiz helps customers figure out which products match their skin type. By answering a few simple questions, shoppers receive tailored recommendations, making the decision process easier. As a seller, this feature can drive more personalized product recommendations and boost sales for your skincare line. How to Leverage These Features for Your Amazon Store 1. Optimize for AR & 3D Features If you sell products like furniture, fashion, or accessories, make sure to take advantage of View in 3D and View in Your Room to give shoppers a better buying experience. 2. Get Featured in Shopping Guides & Interests Optimize your product listings for relevant keywords so they can be featured in AI Shopping Guides and Interests—increasing your product’s visibility with interested buyers. 3. Promote Your Products on Social Media Encourage customers to use Find on Amazon or Consult-a-Friend to share and seek opinions on your products, increasing social proof and engagement. 4. Use Virtual Try-On and Fit Review If you sell fashion or beauty products, enable Virtual Try-On and See It On Your Model features to help customers visualize how your products will look on them, increasing conversions. Amazon’s AI-powered features are designed to make shopping easier, faster, and more engaging. By using tools like 3D product views, virtual try-ons, and AI-driven recommendations, sellers can improve the shopping experience for their customers and boost sales. By leveraging these features, your products will stand out, and shoppers will feel more confident in their purchases. As an Amazon seller, now is the time to tap into these cutting-edge tools to enhance your listings, engage with customers, and increase your sales potential. Ready to optimize your Amazon store with AI-powered features? Contact Big Internet Ecommerce today to get started with integrating these features into your listings

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New Seller Fulfilled Prime & Premium Shipping Policy

What Amazon’s New Seller Fulfilled Prime & Premium Shipping Policy Updates Mean for U.S. Sellers

Amazon is updating the Seller Fulfilled Prime (SFP) and Premium Shipping programs, effective June 29, 2025. These changes are designed to enhance delivery reliability and maintain the high standards customers expect from the Prime badge. If you’re a U.S.-based Amazon seller enrolled—or planning to enroll—in these programs, understanding these policy updates is critical to maintaining eligibility and protecting your account health. Key Updates Sellers Need to Know   Stricter Enrollment & Eligibility Requirements for Seller Fulfilled Prime Amazon has refined the criteria sellers must meet to join and stay in the SFP program. This ensures sellers can consistently fulfill Prime expectations for fast and reliable delivery. Premium Shipping On-Time Delivery Rate (OTDR) Increase Premium Shipping now requires a 93.5% OTDR, monitored on weekly basis rather than monthly. Sellers must maintain this high level of delivery performance to remain eligible. Enhanced OTDR Protection via Automation Tools Sellers using Shipping Settings Automation (SSA) on shipping templates and purchasing “OTDR Protected” shipping labels via Amazon Buy Shipping or Veeqo—and shipping on time—will receive protection against late delivery penalties caused by shipping disruptions or events beyond their control. Weekly Performance Monitoring & Escalating Notifications Amazon will review seller performance every week, issuing warnings if metrics fall below standards, followed by removal from the program if corrective action isn’t taken. Major Disruption Event Relief If a major disruption (e.g., natural disaster, widespread logistics breakdown) impacts delivery, Amazon will exclude late deliveries caused by such events from OTDR calculations. What This Means for Your Business Maintain Prime Eligibility With more frequent monitoring and higher OTDR standards, it’s essential to consistently meet delivery expectations to keep the Prime badge—critical for sales and visibility. Leverage Automation to Protect Your Metrics Enabling SSA and using Amazon Buy Shipping or Veeqo labels marked “OTDR Protected” helps shield you from delivery delays that aren’t your fault, reducing risk to your account. Prepare for Weekly Performance Reviews Unlike monthly or 30-day cycles, performance is now evaluated every week. You need tight operational control and rapid response plans to stay compliant. How Big Internet Ecommerce Can Help You Stay Ahead Compliance Audits: We assess your current SFP and Premium Shipping performance and identify risks before Amazon does. SSA Setup & Label Strategy: We help configure shipping templates and train your team to use automation and approved labels for OTDR protection. Weekly Monitoring & Alerts: We establish KPI dashboards and notification systems so you can act immediately on performance dips. Amazon’s program updates for Seller Fulfilled Prime and Premium Shipping emphasize consistent, reliable delivery and stronger seller accountability. For U.S. sellers, adapting to these changes proactively is key to maintaining program eligibility and capitalizing on Prime’s sales benefits. If you want to protect your Prime status and optimize your shipping operations, now is the time to act. Ready to safeguard your Prime eligibility? Contact Big Internet Ecommerce to schedule a Shipping Compliance Strategy Call and stay ahead of these critical updates. Or follow BIE on Instagram & Linkedin.

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Amazon’s AI Video Generator for Sponsored Brands Campaigns

How Amazon’s AI Video Generator Can Transform Your Sponsored Brands Campaigns

  Video advertising is rapidly becoming the most effective way to capture shopper attention on Amazon. However, creating professional-quality video content has traditionally been expensive and time-consuming—putting it out of reach for many sellers. Amazon’s new AI Video Generator changes the game. Available directly in the Sponsored Brands campaign creation workflow, this powerful tool lets sellers create ad-ready, photorealistic videos in minutes—and at no extra cost. Why Video Ads Matter on Amazon Video ads deliver immersive, thumb-stopping content that can boost click-through rates and conversions. In an increasingly crowded marketplace, standing out visually is critical to winning the buy box and growing sales. What Makes Amazon’s AI Video Generator Special? One-Click Creation: Using your product detail page, Amazon’s AI crafts a custom video quickly—no filming, no editing required. Unlimited Variations: Generate multiple videos to test different headlines, calls-to-action, and logos for optimized campaign performance. Integrated Workflow: Create, edit, and launch videos right from the Amazon Advertising console—no outside tools necessary. Cost-Effective: Free to all U.S. sellers and vendors with Sponsored Brands access, saving production costs without sacrificing quality. How Sellers Can Capitalize on This Tool Speed to Market Get video ads live faster than ever—critical for promotions, launches, and seasonal campaigns. Creative Testing Use unlimited video variations to discover what messaging and visuals drive the most engagement. Professional Quality, DIY Simplicity Access photorealistic video without hiring expensive production crews or designers. Big Internet Ecommerce’s Video Strategy Support We help sellers harness this tool by: Setting up Sponsored Brands campaigns designed for video success Creating effective video prompts and editing AI-generated content for brand consistency Analyzing performance data to scale winning video creatives Amazon’s AI Video Generator democratizes access to premium video ads—helping sellers of all sizes compete on the biggest stage. For sellers ready to boost ad engagement, increase conversions, and save time and money on content creation, this tool is a game changer. Ready to elevate your Sponsored Brands campaigns with AI-powered video? Schedule a Video Creative Strategy Call with Big Internet Ecommerce and start creating thumb-stopping ads—fast and free. Follow BIE on Instagram & Linkedin to stay updated with the trends.

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8 Important Notes to Take Away From Your Immediate Amazon Competitor’s Listing

Competitor analysis in Amazon is critical to your performance in the marketplace. Monitoring your competitors’ efforts with a framework is a terrific method to ensure you can defeat them in their own game. Amazon Competitor Analysis Tool To compete with the best, you must understand your competitors’ strategies. An Amazon competitor analysis entails reverse engineering competitors, keyword research, product page comparisons, and much more. Mentioned below are 8 steps that will help to set your business up for success and drive external traffic to Amazon listing: Examine your competitors’ product listings – Begin your competition analysis by making a list of your competitors’ products. Make a sheet where you may rate each aspect of a product listing, from the title and description to the photos. Investigate your competitors’ branding – Following your audit, you should evaluate your competitors’ branding. Many sellers skip this stage in Amazon competition research, but it might provide insight into why customers select your competitor over you. Examine your competitors’ reviews – Following that, you should study the numerous product reviews from customers on your competitors’ product listings. This phase in the Amazon competitive analysis provides you with a wealth of information about your competition’s strengths and weaknesses. Visit the Amazon Store of a competitor – An Amazon Store functions virtually as a microsite for companies on Amazon, as it gives customers easy access to your products. Check to see whether your opponent has an Amazon store. Analyze your competitors’ targeted keywords – It is critical to research your competitors’ keyword strategies. You undoubtedly have an idea of what keywords your competitors employ based on your product listing audit. Examine your competitors’ prices – Price has a huge influence on buyers’ purchase decisions — it can even persuade them to buy from another provider. As a result, another critical component of an Amazon competitor analysis is evaluating the competition’s prices. Calculate your competitors’ monthly sales – By investigating your competitors’ monthly sales, you may strengthen your competitive analysis of them on Amazon. You may determine how much money your competition is making and whether they are underselling their products by knowing how much inventory they move each month. Examine your competitors’ advertising campaigns – To complete your Amazon competitor research, thoroughly examine your competitors’ advertising initiatives.

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How Can Laser Focusing Your Keywords Help Improve Your Amazon Listing

Improve Your Amazon Listing When a customer looks for something, Amazon bases its search ranking on the content of the Amazon product listing. In addition to focusing on giving customers relevant information, product list material should also follow the correct Amazon SEO strategy to increase the number of people who notice your product listing when they search. Amazon Listing Optimization Tips The 7 places on your listing where your keywords need to be present are listed below. Without having to impose them into any part, these are more than adequate to guarantee that your profitable keywords function. Your sales must increase so that your keywords are spread throughout your Amazon product listing. Title – One of the most crucial components of your Amazon product listing is the title. You have an advantage over your rivals if your title contains your key phrases. Bullet Points – You get five bullet points from Amazon, each of which can contain 100 characters. You must utilize the entire area at your disposal. Your bullet points should be written so that they include all of your profitable keywords while still reading well and persuading the reader to buy. Descriptions – Amazon’s algorithm gives weight to a description. To properly describe your goods, use your most lucrative keywords. You can use some other less lucrative keywords since there is much room to add the description. Reviews – Although you do not influence the words your customers use when leaving reviews, you do have power over the words you use when responding to them. Q&A – Customers can ask you and other people questions about your product in the question section of your Amazon listing. When responding to a customer’s query, make sure to include your profitable keywords. Additionally, some of the responses can be included in the description or as a bullet point. Amazon Backend Search Terms – The keyword area of your product listings’ back end should contain all of your profitable keywords. Include any more words that further define your product. The Image Alt Tags – In essence, alt tags are brief captions that you can add to the photographs of your product. The best spot to use your profitable keywords is here. The most lucrative keywords will assist in bringing external traffic to Amazon listing because they have a high search volume, little competition, and high relevance. Visit the Big Internet Ecommerces website to get the best professional help.

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A Detailed Guide to Amazon Keyword Research

The A9 algorithm, which is used by Amazon, determines how items are ranked on retailer results pages. To identify which products provide the best results for each particular search query, the algorithm analyses keywords. In contrast to Google, Amazon also considers conversions when ranking products. This implies that items that sell better—both in terms of volume and conversion rate—will often outperform those that sell less or have lower conversion rates. Product reviews are a significant ranking factor as well. Amazon Keyword Ranking Knowing how to use keywords on Amazon will help you narrow down your search and make sure you’re using them to create targeted traffic that will result in purchases, thereby raising the visibility of your products. For your products to rank well, use the most popular keywords on Amazon. Keyword Use in Amazon Product Titles You need to be aware that optimizing product titles on Amazon entail using as many keyword variants as you can in the title since this is the most crucial place to do so. Your product title should begin with your primary keywords and contain all of the most popular variations that people are searching for, this is also important from the point of view of Amazon SEO ranking factors. Keyword Use on Amazon Product Pages Your opportunity to use variations of your co conre keywords and to create engaging descriptions that promote conversions is on your product listing pages. Although it’s typical for customers to skim product titles, you should put more emphasis onversion-driven descriptions in this case. Amazon Seller Central Hidden Keywords and Search Terms You can enter the search criteria for each product in your Amazon Seller Central account. These are also known as “Amazon backend keywords” or “hidden keywords.” They are frequently referred to as hidden keywords because consumers cannot see them, although they are a crucial ranking element. You can locate these by going to your Seller Central account’s “inventory” tab and selecting the “edit” button next to any active products. Find the “offer” tab and go to “Keywords.” Do not omit these fields, and when separating keywords, use spaces rather than colons or semicolons. Spend some time further tweaking your listings based on the keywords your clients are using and keep an eye on your performance and visibility for important search terms. Use the Amazon best keywords to maximize visibility.

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Making More Money With Search Frequency Rank

It’s crucial to be on top of your Amazon keyword ranking game. Your products will benefit and move higher in the search results if you do it often and as part of a long-term strategy. When compared to all other search terms during a particular period, search frequency rank expresses a search term’s popularity as a ranking. Amazon Brand Analytics  By providing merchants with access to data produced by customer queries and Amazon sellers, Amazon Brand Analytics has sparked a revolution in data. It offers information on consumer behavior as well as the top search phrases according to demographics and time. It is accessible to brand-registered retailers. Overall, Amazon Brand Analytics offers insightful information on advertising and marketing.  How are the Search Frequency Rank and Search Term Report used? Finding appropriate and popular search phrases for your product is the main reason to use the Search terms report. The Search terms report is mostly used by Amazon marketers and advertisers to gather Amazon best keywords. Finding the search terms or competitive keywords that are missing from the automatic campaigns because your products weren’t ranking is one of the best uses of the Amazon search terms report. The report on Amazon Brand Analytics Search Terms is among the top resources for ideas on single-keyword campaigns. When there is a lot of traffic for a particular keyword, sellers and marketers develop unique keyword campaigns. You can have complete control over your ad placements and considerably boost your gains by setting up single keyword campaigns. Therefore, the search frequency rank of the keywords with larger traffic helps you improve your campaign for a particular term and find the most popular keywords on Amazon. You may find high-performing terms using search frequency rank, which is also your finest resource. Your sales performance can be improved by periodically comparing it to that of brands that convert effectively. By utilizing single keyword campaigns, you may capitalize on these terms and rule your Amazon specialty.  Together with Search Frequency Rank, Amazon Brand Analytics offers insightful data. You may run a data-driven single-term ad campaign, enhance traffic, raise conversion rates, and achieve excellent product performance by using the information from the Search Frequency Rank report. To learn more about keyword ranking on Amazon and to receive the greatest expert assistance,

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How to Rank Highly for Amazon Searches Using Amazon SEO

The practice of optimizing product listings for Amazon SEO (Search Engine Optimization) aims to raise their visibility in Amazon.com product searches. A few easy methods can enhance product search listings, increase sales, and aid in the discovery of your brand by consumers. Using SEO strategies as an Amazon seller, you can: Get more people to look at the product listings Boost the awareness of your brand and products Increase conversion rates and revenue growth Ways to Optimize your Amazon Listing Consider SEO as a continuous activity that will assist you in connecting with the 300 million Amazon customers. Make optimization a constant component of your e-commerce business plan to start. Here are Amazon SEO best practices concluded in 7 steps: Carry out a keyword search When conducting an internet search, consumers use keywords to guide their search. Use of Amazon best keywords helps to drive more traffic. Improve the product name One of the key pieces of information that search engines like Amazon and Amazon use to determine how relevant a detail page is to a customer search is the product title (also known as the product name). Make product descriptions better To assist customers in finding, assessing, and purchasing products, provide thorough information about product features and product usage in high-quality product descriptions. Enhance the main aspects of the product A detail page’s relevance to a consumer search also depends on its key features (bullet points). The use of keywords in well-written bullet points is inevitable, but the main objective should be to communicate effectively and aid clients in their purchase decisions. Image enhancement for products Customer evaluation and feature comparison are aided visually by high-quality photos. A consumer may choose one search result over another if there are multiple photos available, allowing them to view the product from various perspectives. A customer’s imagination is sparked and is motivated to buy after viewing an effective product image. Product Search Term Optimization While still guaranteeing that Amazon crawls all keywords pertinent to the product, Search Terms are backend keywords that let you write interesting and legible text for a product page. Product price optimization Research the competition, make modifications, and find a compelling pricing point within your niche to price things competitively.

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For Better Rankings and Conversions in 2022, Here are 6 Amazon Keyword Suggestions

Amazon is a fantastic venue for promoting your products to leads who are interested. You must select the appropriate keywords to show up in pertinent search results in order to reach interested leads. It’s essential that you use keywords that draw in prospective customers. Some Tips for Better Amazon Keyword Ranking Here are some of the best Amazon keywords ranking tips: Pay close attention to your Amazon audience Know your target audience before you begin brainstorming keywords for your Amazon products. A common error made by organizations is to attempt to develop an “all-in-one” search engine optimization (SEO) strategy that they can use for both Google and Amazon. It’s significant to remember that different search engines have various specifications. It’s a good place to start when determining your tasks for optimizing your Amazon search terms. Utilize keyword tools unique to Amazon Use keyword tools designed specifically for Amazon while looking for keywords for your Amazon Product listing. Use keyword tools designed specifically for Amazon to find the ideal keywords for your campaign. You may create lists of keywords that will do well on Amazon with the aid of these tools. Use only pertinent keywords For your Amazon search term optimization, using pertinent Amazon keywords is crucial. Conversions are what you want to achieve when you sell things on Amazon. You must pick the appropriate keywords if you want to get worthwhile visitors. Use only keywords that are pertinent to your product listing when choosing your keywords. Avoid using subjective keywords Avoiding subjective keywords will let you concentrate just on keywords that describe your product. You can use your reviews to convince customers that your product is “wonderful” and “a best-seller.” Add keywords to your listings It’s time to incorporate your chosen keywords into your listing once you’ve made your choice. To appear in the search results on Amazon, your keywords must only be used once. Put the header with your most crucial term in it. Your descriptions should contain your second and third most crucial keywords. Implement backend keywords Backend keywords are those that are hidden from your audience. They show at the rear of your listing, as the name implies. Adding more keywords to your listing here is a smart idea. The appropriate keywords might improve the performance of your Amazon product listing. Therefore keyword ranking on Amazon is an essential aspect to drive sales. To know more about how to implement these tips and Amazon SEO ranking factors, visit the FabOnGo website right away.

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