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Quick Insights Into Inventory Management for Amazon

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Are you an Amazon seller? If yes, these are some of the most popular marketing factors that you probably gave importance to in order to ensure the growth and success of your business – Amazon Rankings – Product listing Optimization – Ad Campaigns.   Every Amazon Seller wants their products to be ranked on the top of the Amazon search results page to increase the product’s visibility and boost sales. While many factors do help achieve this higher rank, inventory management is one of the more important factors that play a crucial role in the success of your business. Effective implementation of inventory management helps rank your products at the top of all other search results and helps raise your revenue. What is Inventory Management and Why is It Important for Amazon Sellers? Inventory management is all about monitoring the product’s weight, size, quantity, and supply, and keeping track of the stocked goods from time to time based on the demand. It’s not just stocking and tracking the goods but building an efficient strategy focused on customer satisfaction and optimum level of inventory that helps in the growth of your business. Maintain the optimum level of inventory – Save the Costs Ensure that your inventory is not too high or too low. Too high an inventory may result in dead or spoiled stock and unnecessary costs on the rent of occupied space. Too low an inventory may result in late delivery to the customer which may lead to bad reviews affecting your sales. Inventory Management – Customer Satisfaction Today, customer expectations are soaring. You can build the trust of customers with the timely delivery of your products. Amazon users have become accustomed to a one or two-day delivery and to meet their expectations, you need to make sure that the products are ready for shipment and reach the customers on time. Timely deliveries also lead to positive feedback and increased ratings of sellers, boosting sales in the bargain.  Advantages of Inventory Management Improves Amazon Search Rank Increase Customer Satisfaction Boost sales Saves money How Inventory Management impacts Amazon’s Search Rank? Amazon’s algorithm relies on several factors to rank a product listing on the search results page. Two important factors related to inventory management that affect Amazon’s Search Rank are: Product Availability Typically, if your products are out of stock for a long time, they do not show up in the Amazon Search Results. Users do not wait for your products if they are out of stock. They just go to other players in the market, unless of course, your product is exceptionally unique and better.  Similarly, if your products are frequently found out of stock, your listing likely gets knocked down in the Amazon rankings, even when your products are available. Positive customer experience is necessary to avoid losing sales, your product’s organic ranking, and your Ads visibility. Reviews and Ratings Every review on your product, whether positive or negative, counts in a product’s ranking. Product availability has a direct impact on reviews and rankings. Continuous feedback on a product from customers is vital for an Amazon seller, as it boosts search results. Moreover, fresh reviews that specify the benefits of the products attract more customers and increase conversion rates.  No inventory implies no new product reviews from the buyers which in turn implies no sales, thus directly affecting the product’s visibility in the Amazon search results. How to effectively manage Inventory? Effective inventory management is the key to ensuring the smooth running of your business. Keeping track of stock is no easy task. You need to be mindful of inventory management, as it can make or break your business. Here are 6 tips for effective inventory management Plan and Prioritize Prioritize your inventory based on the demand for the products. This helps you understand what products need to be ordered or manufactured more frequently to fulfil customers’ needs and wants.  Analytics can help you plan your business and inventory more efficiently. You can plan for seasonal sales fluctuations, forecast the demand for products, identify trends, monitor costs, estimate profits, and concentrate on shipments and products that require immediate attention. Avoid Dead and Spoiled Stock Deadstock is the inventory that doesn’t get sold and has been stored in the warehouse for an extended period. Spoiled stock is the stock that may have reached the expiry date or defective products that do not meet the intended specifications of the customers. A huge quantity of either dead or spoiled stock harms your business in more ways than one. Invades valuable warehouse space which could have been used to store high-demand and revenue-generating products. Drop in the sales of a product. Unnecessary wastage of money on storage and maintenance of products that are not profitable anymore. Therefore, maintaining a steady level of inventory on Amazon is a crucial piece of a business’s profitability. Keep an eye on your inventory turnover rate Inventory turnover is the number of products you sell in a given period. How fast the inventory sold is the Inventory Turnover rate. A high inventory turnover rate indicates strong sales which suggests you promptly replenish the products of high demand and keep track of the stock. Inventory turnover rate is important to estimate the amount of stock you need to order so as to maintain optimum stock levels. Use Inventory Management Software It’s a common fact that most Amazon sellers to date, use documents or spreadsheets to keep track of their inventory. Though this could work for small businesses with small inventories, it is time-consuming with a high margin of error and inefficient in the long run. Inventory management software automates different aspects of inventory management with more accuracy and efficiency. It allows you to manage shipments and returns and interact with customers easier than ever. It also helps keep track of inventory levels in real-time so you can map trends to determine required inventory levels for your products over different periods, which is key to making sound purchasing decisions. Make

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European Fulfilment Network For Amazon Sellers

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, Amazon VA, seller central /

If you’ve heard about the European fulfilment network for Amazon sellers, then you’re probably aware of Amazon’s global program and FBA services. Becoming a global seller on Amazon is not an easy task and this undertaking comes with its own set of problems. Selling your product in an international market can be intimidating, however, with the help of Amazon FBA and Amazon Global services, this process has become a tad bit simpler. If you’re planning on selling your products offshore, there are three basic types you can consider. European Fulfillment Network (EFN) With European Fulfillment Network (EFN), you ship your products to Amazon’s fulfilment centre, which will then be held in one country. Once an order is placed by a customer, the items will be picked, packed, and shipped by Amazon. You pay only local fulfilment fees on domestic orders. With Amazon’s EFN Network, you can sell on Amazon’s other European marketplaces with cross-border fees. Pan-European FBA With Pan-European FBA, you ship your products to Amazon’s fulfilment centre in your home marketplace. The order fulfilment process is done by Amazon. Amazon distributes your products throughout Europe based on anticipated demand without any cross-border fees. You can also save up to 52% in fulfilment fees. Multi-Country Inventory (MCI) With Multi-Country Inventory (MCI), you can choose which countries you want to ship and store your products. You have to pay local fulfilment fees for sale in the marketplaces you store products. With Multi-Country Inventory (MCI), you can sell on other marketplaces too with cross-border fees. European Fulfillment Network Typically, sellers can choose between FBA & FBM while deciding on the kind of carrier they want to choose for boarding their products offshore. EFN is part of the Amazon FBA program that dictates Amazon cares for the transport and delivery of your packages using one of its local warehouses. If you have a European marketplace seller account that’s registered under FBA, you can store your inventory in Amazon’s warehouses (also known as fulfilment centres), across Europe, and manage orders coming in from your European marketplace using the same local inventory pool. The reason why EFN is beneficial is that it keeps your stock stored in a single space, also known as the local pool, in a single fulfilment centre so that you gain maximum control and flexibility for marketing your goods. Now if you’re planning on selling your goods in a certain country in Europe, EFN allows storage of inventory in multiple fulfilment centres in one country to complete your local and trans-border orders. There are precisely only seven countries that allow the storage of goods within their fulfilment centres. United Kingdom Germany Spain France Italy Poland Czech Republic Pay Cross Border EFN fees When you sell your products to customers of other marketplaces via the European Fulfillment Network (EFN), you have to pay a cross-border fee for each order shipped. Let’s say for example you want a 600g Standard Parcel (non-media item) product across all five European marketplaces and ship your inventory to UK fulfilment centres. The cross-border EFN fee would be €4.39 for orders placed on amazon.de, amazon.fr, and amazon. it, and amazon.es. Standard Parcel 600g Fulfilment Fees Sale on amazon.de Sale on amazon.fr Sale on amazon. it Sale on amazon.es Fulfilment fee for EFN (fulfilling amazon.de, amazon.fr, amazon. it, amazon.es orders from UK inventory pool) €4.39 €4.39 €4.39 €4.39 There is no need to separately register for Amazon EFN because you automatically get this service under the FBA program but it’s important to choose your marketplace. Whichever European marketplace you select enables you to use EFN for all marketplaces as your listings are uploaded with the same SKU. What’s the benefit you ask? Single VAT number that eliminates financial stress for a chunk of your inventory. EFN gives you the flexibility of enlisting your products on all European marketplaces under a single VAT number and you also become applicable for Prime status. The storage fees are higher and it’s apt for a small business, however, if you’re thinking large scale, there are better options under FBA for selling your goods in the international market. But just like the EFN has its benefits, it comes with a set of disadvantages. EU) 2019/1020 Regulation needs most non-EU businesses to have an authorized representative located in the EU. You can read more about this here, a full guide on having an Authorized Representative by  Instrktiv. FBA European fulfilment network functions under Amazon, which means you don’t need to worry about setting up your inventory at the warehouse or supervising third-party logistics. However, the downfall is that you will need to pay cross-border fees applicable from the home country to other shipping countries, which can weigh down on your expenditure. Conclusion While EFN provides fast shipping in Europe, it might take three more days for the shipment to get delivered if your product is to be delivered outside the home country. You must also have a VAT registered number in your home marketplace to be applicable for EFN. Though this option offers Prime delivery, fast shipment works when you’re delivering your product within your home. However, EFN is an excellent option to consider since FBA fees are much lower as compared to using third-party logistics services. There is a lot of work and there isn’t a whole lot of time. At BIE, we have experienced and highly skilled Amazon Human Resources who can enhance your brand presence, improve Q1 sales in 2020, and give you analytical feedback of your conversions. Want to know more about our services? Just contact us for immediate assistance! Request a free consult this instant to avail of our consultation or subscribe to our mailing list to get instant updates for Amazon seller/ vendor central-based tasks. If you need professional help with your Amazon store management, contact us. BIE is a Vancouver, British Columbia-based agency providing human resources to manage all things Amazon. BOOK A FREE CONSULTING CALL

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Optimize Your Product Listing For Christmas Sales

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, Amazon VA, Digital Marketing Social Media, seller central, vendor central /

If you plan on optimising your Amazon product listing for Christmas to get massive sales, we’ve got tips that will come in handy. It is tough to compete with top sellers during the Q4 season but that doesn’t mean you should lose out on business. In fact, the more you update and research, the easier it will be for your store to get noticed. A lot of Amazon sellers look for quick hacks when it comes to boosting visibility, but you can’t rely on black hat tricks. In fact, to ensure your account doesn’t undergo suspension, stick to Amazon’s guidelines, especially during the holiday season or during high sales periods.  Here’s how you can quickly optimize your product listing for Christmas sales if you want to be a profitable merchant this holiday season: Understand the Christmas Cheer! Know your clientele, more so during Christmas, because that is when they’re going to hit the shop button most. Irrespective of what category your product comes under, check out what your competition is selling, in terms of discount coupons, freebies, and add-ons. Do a study of their past customers, and maybe you’ll find something new to add to your listing. When you know your clients are on the lookout for Christmas presents, that is the time to act. Throw in a discount, give them free shipping, add promotional content on your web stores, and advertise using Amazon PPC. Does this sound familiar? Of course, it does. The trick though, is in the presentation, the text content, and how you use your keywords. Go to your seller central account, open each listing, and make sure you add keywords in the search terms that should have the word “Christmas”, as a part of the long tail keywords. This is known as targeting clientele who are specifically looking for Christmas gifts. Stock Your Inventory You’ve heard this before and we’re winging it again – stock up on inventory and keep extra stock of your highest-selling products. Christmas sales have a lot to do with understanding where you’ve hit your sales the most and which products have yet to sell out fast. If your inventory list has an “x” number of products that always have a high order volume, stack up, nice and good. If your inventory list has a “y” number of products that have yet to sell out, make sure you have enough. And most importantly, highlight those products in your ad campaigns. Cold Pipeline Needs Heating Up! We’re talking about products that rarely make it to your customers. Imagine someone looking for Christmas toys for their kids. If your store comes under this category – the toy category – then it’s important you recreate the content for such listings from scratch. Don’t upset the algorithm for those listings that already have good visibility. We’re talking about a cold pipeline here, and it’s your job to identify these products and redo the listing from scratch with a new set of keywords. Get a Festive Makeover If you’re familiar with A+ content, you know what we’re talking about. You don’t need a black hat trick to tip the scales in your favour for any of your listings. It’s all about delivering fresh content, doing quick research for the latest keywords, checking on what gets indexed and what doesn’t, and creating great informative copy. It’s perfectly alright if you don’t have EBC. Your Christmas makeover can also be in the form of redoing your brand profile on Amazon’s marketplace, with new banners perhaps. This can include adding fresh lifestyle images to your listing with a Christmas theme to them. Deliver something innovative that keeps with the holiday spirit and showcases its great functionality. Mobile Friendly Content 80% of e-commerce sales take place online via mobile phones. Don’t expect your customers to order using laptops if they are browsing on phones. Keep an eye on who checks your website, social media channels, and store pages. Your sale begins with a customer browsing around for a product and it converts into a sale once they find the perfect product. That is something which happens with great reviews, FAQs, and images, to visually give an idea about the product to the customer. You can download mobile-friendly templates for your landing page, and create ad copies that are simple to read and have enough CTA buttons. Don’t Forget Those Testimonials This is the time you need to highlight customer reviews and testimonials. Whether it’s in the form of an Amazon PPC ad copy or a Facebook campaign that includes your product listing’s link, it’s all about generating leads. There are many people who buy products after they’re done browsing social media channels. It is your job to grab a customer’s trust by creating ad copies that come from different angles. It could be a testimonials copy or it could be content that offers a discount coupon. It could be informative and lead the customer onto your page’s blog or it could be a lightning deal on Amazon. Find Your Magical Keywords Just like children find their magic and inspiration from adorable Santa Claus stories, you need to find your magical keywords. Only when your products start showing up is when you’ll start seeing higher sales. To get a customer, think like one. Here’s how you start. 1. If you’re a customer who wants to buy a product, you obviously know nothing about keywords. You will type in just about anything that describes what you want. And if it’s for Christmas, that word is going to be a part of the search. Let’s say you’re looking for Christmas lights, but you want a certain kind and type. You don’t know what it’s called and you go for common words like “Christmas light”, “Christmas lighting”, or “lighting accessories for Christmas”. 2. Once your customer finds something that he/ she wants, they click on that product. Don’t assume it’s a buy. Everyone surfs more and decides later. If your customer has a brand in

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Why Your Store Needs Amazon Virtual Assistance?

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, Amazon VA, Digital Marketing Social Media, seller central, vendor central /

It’s natural to be confused about hiring virtual assistants for managing your store on Amazon, but different sellers have different business objectives, and the most common of them is staying up-to-date. Whether you are new to Amazon seller central or a top seller on the Amazon marketplace, you should hire an Amazon expert for complete store management. Things To Consider There are some requirements you should have as a top Amazon seller before hiring Amazon virtual assistance. Whether you deploy a team of professionals or a single service expert, you need assistance that perfectly fits your business. A team of Amazon experts will make sure your store is always up to date and that your content is revised as per Amazon’s changing guidelines. There are some basic requirements you should expect from an Amazon VA (virtual assistant) and such services include: ASIN Optimization To improve product visibility on Amazon, your VA should be conducting routine checks on the content like in the product description, search terms, and bullet points. This means that as an amazon human resource, your products should be optimized accordingly. Right from competitive research of keywords and ranking, to generating high-quality content, that is specifically (Amazon-rich) keyword based, your VA should enhance the product’s visibility so it ranks higher on Amazon’s marketplace. This ensures you get higher traffic with customers being directed to your product’s page. This process includes generating high-value content that contains keywords that are indexed regularly. Amazon A+/EBC Content Creation Every seller on Amazon receives the bonus of creating A+ templates for their listings to enhance brand awareness and product visibility. This process of generating A+ content, and understanding the guidelines of the different templates present on seller central, are unique assets of an amazon human resource who’s trained in Amazon content generation & marketing. The templates allow you to feature up to six unique facts about your product, including banners, high-quality images and brand history. The tricky part is getting your content approved on Amazon because there are many sellers who face a backlash when their A+ is rejected. For example, your EBC submission can face rejection if your logo contains “trademark” or “copyright” symbols, and there are certain words you cannot use in the content. FBA Program – Setting Up Your Account An expert Amazon VA will help you create your FBA account or can assist in converting the FBM into an FBA account. Apart from preparing your products for shipment, the amazon human resource will also ensure that proper labelling is done by downloading barcodes for each unit. Tracking and checking on the units during shipment once they arrive at the warehouse is another task your amazon human resources must ensure. In case of missing units, your amazon human resources will contact customer support and mandate your amount be reimbursed. Inventory management is another major task your amazon human resources should be aware of to ensure your products never run out of stock, especially during the holiday season like Black Friday and Christmas. Conceptualizing Amazon Infographics If you find Amazon virtual assistance in a single platform, you’re lucky because a team of professionals can ensure you receive more than a single benefit. Image services. If you’re an Amazon seller, your product’s presentation is of utmost importance especially if you intend on regularly optimizing the content. While basic e-commerce tasks should be handled at the backend, receiving premium services in the form of Amazon infographics is a huge boost. The process involves upgrading simplistic product images with enhanced brand images that describe all features using both graphics and text. Does Your VA Offer Competitor Analysis? Don’t get confused between an Amazon copywriter and an Amazon Human resource. Find both solutions in one. A thoroughbred copywriter will possess the skill set of writing optimized ad copies, and split testing and will also conduct ASIN optimization. Competitor analysis is another vertical of content management and it includes: Auditing Amazon product listings Checking reviews of competitive listings Finding target keywords used by your competition Study ad campaigns set by your competition Competitive listing’s price and monthly sales estimation Amazon Sponsored Ads Now, this part of your product marketing strategy might get tricky so here’s a quick tip. Hire an expert VA who understands PPC in general and has the ability to monitor, track, and report competitive PPC campaigns. Since Amazon offers sellers the chance to boost their sales during the holiday season, using sponsored ads with high-converting keywords, is a must. Your amazon human resource must know how to set up both manual and auto campaigns, ensure a low ACOS rate, and never forget to stop an automated campaign. Understanding demography is a huge bonus and if your amazon human resource knows where your sales hit the highest, and gives an in-depth knowledge of your best clientele, you’re in for a treat. What about vendor central? Here’s everything your amazon human resource should be following if you’re a vendor and are looking for apt services: Checking the status of inventory, sales, and return numbers Checking PO to see if they’re submitted, pending, and correct Check any issues that might occur with the invoices Check for vendor returns Check for chargebacks and how to resolve those issues Check the status of existing disputes and case logs Check for coupon recommendations Conduct routine operations like new order confirmation, incomplete/ pending shipments, product submissions, order confirmation slip submission, POD submission, and vendor operational performance. BIE will not only help you with day-to-day store management activities but also help create highly optimized product listings, process customer orders, update and manage inventory, analyze competitors, and provide complete customer support. It’s difficult to stay focused on research & development when your backend operations are filling the clock. So, if you do want to work on your business strategies in peace, hire Amazon virtual assistance from a multi-purpose platform.

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Amazon Q4 Tactics for 2019 – Amazon Optimization Tips 101

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, Amazon VA, seller central /

For Amazon sellers, the fourth quarter, which is from October to December, is a pretty lucrative time of the year. Though, there is a lot of work that has to be done. The reason behind considering Q4 as the most important time for Amazon sellers is that this is the time websites and other online platforms get huge traffic. Amazon sellers make most of their annual sales during this time from traffic on the holiday season like Black Friday or Cyber Monday. If you want to make a huge number of sales, you have to prepare in advance for Amazon Q4. Things for Amazon Q4 Sales in 2019 Make a strategy and follow through During Q4, there will be many changes, so make sure you schedule everything. This is the time when Amazon sellers make most of their annual sales. Whether you’re engaging with your customers or simply customizing your EBC content with a holiday-themed layout, work with a consistent plan that focuses on tactics you can apply to improve the visibility of your product listing. For example, in the festive season, you have to make sure that you have done everything for higher sales and use FBA or SFP instead of FBM, up till January. There is no problem with FBM, but it could result in lower sales during Q4. Optimize your product listing Q4 is a time when you and your team have to focus only on sales so make sure your Amazon product listings are fully optimized. During Q4, you will not get time for A/B testing so invest the rest of the year in your learning. There are different priorities that you and your team will have to take care of. Make sure your team is focusing on customer orders, product reviews, seller feedback, and the two most important areas such as sponsored ads and maintaining the Buy Box which can bring more sales. Stock up Make sure you have enough stock for Q4. Many Amazon sellers run out of stock during Q4 and because of that, they end up with lower sales. So, to avoid this, you have to ensure that your inventory is available for shipment to Amazon by October. On the other hand, there are many sellers who end up with too much in stock because of the late arrival of inventory, and that also results in lower sales. It’s important for Amazon sellers to forecast their inventory in advance to ensure proper availability of stock. This is tough, especially if this is your first Q4, or if you have recently launched a new product. The previous demand for category-based products, sales uplift, and your marketing initiatives, are factors you can consider for older products. Make a pricing strategy Amazon product pricing can decide your success or failure in Q4 so make sure you have a clear pricing strategy to increase sales, and not the stock for January. As an Amazon Seller, if you don’t have a pricing strategy, you will have to sit with overstocks in January when sales dramatically go down. Decide your timeline when you want to drop the price. For example, you can drop your price if a certain percentage of inventory is not cleared. Now, you might think, “why should I drop my price?” But is far better and more profitable than having too much inventory for January. Also, you have to incur those long-term storage fees, or have your products removed, because of overstock. Promotions & Sponsored Ads During Q4, as an Amazon seller, you can take advantage of ads, as this is the time when you’re going to get more visibility compared to all year. So you need to have a strategy for ad campaigns. Make sure that you don’t overspend on ads, because organically, you will get visibility. Ad campaigns have the potential to reach more people though. You also have to plan for product promotion in advance so that you can raise the prices when there is high demand but less supply. Make a Social Media Marketing strategy for product promotion and also make sure you start early to increase product sales rank to be competitive. Backup plan What if you run out of stock on a big day in Q4? Don’t worry, we have a backup plan for you. If you are an Amazon seller and selling through the FBA program, for any missed shipment, you can shift over to Merchant Fulfilled Network (MFN), where you can send in another shipment. This way you can take full advantage of Q4 sales. There is another program by Amazon, Seller Fulfilled Prime, which you can apply to if you are eligible. Once you get the approval, you can sell your lowest-selling products through this program so that you and your team can become familiar with the requirements. Yes, it is a lot of work, but to avoid panic, you have to do this. Even after all this work, if any item goes completely out of stock, you can move on with a similar or equivalent product. To make the most profit, you do need to work hard and plan smartly. Final thoughts As an Amazon Seller, the final four months will be crucial for you, and for survival, you need to have a great strategy. But along with a good marketing plan, solid ad campaigns, optimized product listings, and a detailed forecast, you will have to be prepared for the unexpected. You can spend months planning for Q4, but once it pools in, there isn’t enough time to test and review strategies. This is a time when you have to take action. Imagine driving a super-fast car during Q4 and getting ready to shift gears anytime. If you can’t, your competitors will. There is a lot of work and there isn’t a whole lot of time, so how do you manage this? BIE have experienced and highly skilled amazon human resources who enhance brand presence and improve sales during the holiday season while providing analytical

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What is Split Testing for Amazon Product Listing?

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, Amazon VA, seller central /

For an Amazon seller, split testing, also known as Amazon A/B Testing, is done to identify the successful variation of product content and pricing or the best-performing version. It is basically an experiment through which Amazon sellers test different variations of product names, featured photos, or product descriptions. If you want to make a profit, split testing is important, because it plays a huge role in optimizing a listing. You can observe what works and what doesn’t using customer feedback and sales performance. Why is Split Testing Important For Amazon Sellers? A/B testing doesn’t only mean that you can test two variations. As an Amazon seller, you can try different ranges of variables to find your perfect listing. Try to test as many times as possible from different approaches and figure out the problems you are facing and also the impact. Here’s a quick tip for you hardcore sellers on Amazon. You can experiment with several techniques after a thorough competitive analysis. This is the best time to optimize a product listing and figure out what works best for your listing’s ranking for a period of either a week or 15 days. If you are an Amazon seller who wants to make a massive profit at the end of the year and increase sales conversion, split testing is an obvious solution. It is one of the most creative ways to optimize your product listing for boosting sales performance. Fully optimized listings are an important factor that affects sales performance. There are many things that you have to consider while performing split testing, such as making sure your keywords are being indexed by Amazon, or using attractive thumbnail images to efficiently engage your customer base. If your products are easy to find on Amazon, your leads have a better conversion rate. That also means a higher sales rank. Split testing can only be successful if your pricing is ideal and this process allows you to optimize your pricing, which in turn helps to get a huge number of sales and allows you to make the most profit. To witness an increase in sales and to rank higher in searches, an increase in CTR and an increase in session (how long the visitor stays on a page) is vital. How To Run Split Testing? We’ve given you a basic idea about split testing. Now let’s do some work. We’ve mentioned that you have to do a lot of work, and there are various tests that need to be done. But what are those tests? Yes, you can automate the process, but what is the process? The answer is simple. You have to observe the activity of your customers by making changes to your listings. Make their journey easy and help them make an informed purchase decision. You need to guide them throughout their purchase journey. We’ve listed some tasks that need to be done for Split testing. Product Title Optimization Make sure your brand name comes first in the product title because there are many Amazon sellers who do this mistake while optimizing their listing. This is important because it can decide whether or not your product will show up in the search results. Every element in your product title requires split testing. You have to run two different listings at the same time to analyze the change. Optimize Your Pricing In terms of sales, this is one of the most important factors. To increase the number of sales, you have to first optimize the pricing of the product to increase your sales rank. Also, you have to run two listings, where one can be showcased with a sales price that can include a discount, while the other can be showcased with the normal price. It is understood that on Amazon, the more products you sell, the easier it is for your ASIN to achieve a higher sales ranking. Optimizing Bullet Points You have to put the keywords in bullet points strategically as you also have to make sure that you cover all the possible questions that the customers would have before making a purchase decision.  You also have to change various elements of the bullet points like the keywords, content, and product details to test different variations. For a fully-optimized product listing, you need to have the best combination of bullet points. Make sure you follow all these instructions to run successful split testing. Optimizing Product Description Consider the product description as a sales copy and you have to give the best pitch to convert the visitors into paying customers. Don’t forget to add a Call-to-Action at the end of your product description. Just like the bullet points, you can put the keywords working for you but make sure you guide the customer while they read the description. Optimizing Product Images Many customers don’t like to read a lot of text, so images are the only thing you have that can draw in more views. There are two images which are important. One is the featured image, which is the thumbnail, that the customer sees first, and the other one is the main image on the page. Your competitors are also doing the same thing that you are doing so make sure you stand out among your competitors. Obviously, the specifications will be the same but you can play with colors too. You have to understand color psychology to engage with customers. You can test different sets of color combinations on various products to see which one is working better. For instance, blue is the colour of trust. Design your product images with blue tones or elements to improve customer engagement. Is Split Testing Useful? At this point, you might think, why should I invest in split testing just for a bunch of experiments? You will understand Amazon’s algorithms so much better when you test different variations of a listing manually and observe the impact it has on your sales conversions. To find out the perfect listing, you have to try different

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Amazon Seller Central vs Amazon Vendor Central – Basics

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While studying Amazon seller central vs Amazon vendor central analytics, you’ll realize that the basic difference between the two is that on seller central, you sell your products directly to Amazon’s customers. On vendor central, you sell your products directly to Amazon and then they sell the products to their customers for you. As a seller central owner, you price, market, and sell your products directly to Amazon’s customers. Many Amazon sellers start their journey from seller central to list their products quickly and start selling immediately. Before boarding onto vendor central, make sure your products are well established. You can always go with both options because both seller central and vendor central have their unique benefits which will be discussed in detail. With Amazon Seller Central, sellers or brands use a web interface or panel to market and sell their products directly to Amazon’s customers. Those who have a seller account are also known as third-party sellers or marketplace sellers on Amazon. The major role of a marketplace seller is to handle orders they get from Amazon’s customers making it a more direct approach. There are two options you get as a market seller to fulfil the orders of the customers. Either you can handle the shipping, customer service, and returns for each individual order yourself, or Amazon gives you an option of fulfilling orders which is the “Fulfilled by Amazon” or “FBA” program. By enrolling your products into the FBA program, you allow Amazon to handle orders on your behalf. What is Amazon Vendor Central? The web interface used by manufacturers and distributors is Amazon Vendor Central. The term used for sellers selling via vendor central is first-party seller. As a first-party seller, you sell products in bulk to Amazon. You are a supplier here and Amazon will sell your products to their customers. What’s the key element to running a successful vendor-central supply chain? You never let the supplier or Amazon come in direct contact with each other. Pros of Amazon Seller Central Pricing Decision As a seller, you can decide the price at which you want to sell your products and also change them anytime as you have full control over pricing. You also get the advantage of staying in the competitive market by automatically matching your competitor’s pricing. Activity Analytics With Seller Central, you get access to a large number of consumer data without any cost. If you have a seller account, you can access the customer’s data and use it for other purposes. But make sure that you won’t use that data to outreach Amazon’s customers. You can, of course, use analytics to understand consumer behaviour. Private Label Branding This is one of the big advantages of seller central. As a retail partner or an unknown third-party seller of a manufacturer, you can’t list or sell a bundle of older versions of any product. Another parameter of this type of listing is less content and images. With Amazon’s brand registry program, this type of unauthorized listing can be controlled. Cons of Amazon Seller Central Higher Costs If you are a seller and you are selling low-priced items, \ shipping or fulfilment costs are a barrier in your Amazon selling business. If you have a professional seller account, you have to pay $39.99 per month as Amazon FBA fees, and for individual sellers, it ranges from 45 cents to $1.35 per unit. Lower Conversion As a third-party seller, the most crucial part of your Amazon selling business is to compete with “Ship from and Sold by Amazon.com” products. As a 3P seller, you have to offer your products via FBA or “Ship from and Sold by 3P sellers” and with this, you can’t outsell the products sold by Amazon. One more disadvantage is that if you are attempting to use Amazon’s Sponsored Products Ad Tool, your ads won’t appear because this is only for the seller in the buy box. Pros of Amazon Vendor Central Ease of Doing Business Through Vendor Central, you can focus on your Amazon selling business. If you see the business model from the Vendor Central perspective, the process is much easier than seller central. The role of a vendor is to fill purchase orders, bill those orders, and make sure that there is no penalty charge. But as a seller, you have to take care of the full process from sales to lost inventory and also taxation liabilities. Marketing Tools There are many tools that Amazon offers to its vendors like creating enhanced brand content via Amazon A+ Detail Pages. Another program you can take part in, Subscribe & Save (Amazon’s subscription service), is a promotional program offered by Amazon that boosts sales. You can also opt for Amazon Vine, which invites some of its most trusted reviewers on Amazon to post reviews about new and prior products to help their customers purchase products. Cons of Amazon Vendor Central Difficult to Launch New Products There are many guidelines you have to follow to complete your purchase orders through Vendor Central. You may get penalties if you break the rigid guidelines given by Amazon for vendor central. There are many penalties vendors are charged while selling products through vendor central. If you are a vendor and selling through vendor central, it will be difficult for you to launch new products as Amazon does not prefer products with no sales history. Amazon doesn’t get any commission when they buy products from you so it is hard to sell or launch new products through Vendor Central. Amazon is unsure about the sales performance of the product and if the product is right for the target market or not.

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How to Improve Your Product Listing to Rank Higher on Amazon?

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Amazon is the largest e-commerce platform in the world and sells more than 12 million products. There are five million marketplace sellers across all 12 Amazon marketplaces. Since there are a massive number of products listed on Amazon, it’s hard for them to have an algorithm that determines the best products to show up after a search. Amazon’s A9 Algorithm is the current algorithm which Amazon is using to determine the best products to rank up before others. Do you want to improve your ranking? In this article, you’ll understand the various factors that affect an Amazon seller’s product ranking and how you can optimize your product listing for higher search results. Amazon’s A9 Algorithm & Product Listings A9 is the internal engine of Amazon which can be optimized to improve product ranking. The techniques to do this change constantly and it’s necessary to remain up-to-date. This system is the organic product ranking algorithm of Amazon which determines the best products to showcase during a search query. Amazon’s A9 Algorithm is a composition of direct and indirect factors which are used to match users’ search queries while they’re surfing through the Amazon marketplace. Factors That Affect Amazon Product Ranking 1. Product Variations There is a built-in feature that Amazon has and is known as parent-child product functionality which directs all users to a single product page. What is the benefit of this? The advantage of this is that you can display all the variations of a similar product on a single page. A variation is nothing but a theme which includes the color or name, style, size, or count of a product. As an Amazon seller, it’s important to also optimize the title of your variations (read our blog on parent & child ASINS on Amazon) in order to drive traffic inwards, towards the listing. 2. Customer Reviews & FAQ Positive reviews of a product are an important factor which affects Amazon’s Product ranking. The number of FAQs is another important factor because it helps customers decide whether they want to buy a product or not. A good way to optimize your listing is by test-buying a competitor’s product. That helps you review and source out several features for your product. You can also get a clear understanding of the clientele that is directed towards the best seller’s products. In order to provide a good customer experience, relay similar methods into your listing. 3. Size & Quality of Images The dimensions of the image must have 1000 or larger pixels in either height or width. The size of 1000*1000 pixels or larger allows users to enable the ‘hover-to-zoom’ feature. Ensure the frame of each image is filled with 85% of the product on a white background and also make sure that no blurry images are used. 4. Product Pricing Let’s assume you’re a customer and you want to buy a product from Amazon. What will be your first requirement? To get the best deal. This doesn’t mean you quote your product as the cheapest. Customers want something that gives them a bit of everything. Affordability, free shipping, and good features. Best deals are a combination of good ratings, reviews, and affordable pricing, so strike the right balance and your product has a higher chance of being recognized. 5. Complete Your Product Listing Don’t let your product listing have incomplete information as this affects product ranking. If you want to rank your product higher on the Amazon search engine, you have to complete your Amazon product listing. On the seller central board, you’ll notice several empty fields, so the more information you place, the better your chances of being ranked. You have to fill in every single field in the listing setup as it maximizes the chances of being able to rank your product before others, especially if your content is optimized. How Amazon Sellers Can Optimize Product Listings? Optimize Main Title First The product title has the greatest impact, both positive and negative, on product performance in the search result. This is the most valuable asset you have on your Amazon Product listing. As per the suggested best practices of Amazon, your product title should include elements such as: Brand Name Product information Unique sales point or key feature Material used Color & Size Packaging or Quantity If you want to optimize your Amazon Product listing, you have to make your title effective. That depends on how you order the above elements. You also have to make sure that you include target keywords in the title as this one is one of the major ranking factors. Include the most relevant keywords first as this has direct algorithmic implications. We have to make sure that the customer knows what we’re selling after their search. There is no search intent on Amazon because users come here to buy a product and that is what Amazon focuses on. You have to make a list of the most important keywords that have a higher relevance and strategically place them in the title while avoiding keyword stuffing. Also, ensure you follow Amazon guidelines. Optimize Bullet Points The bullet points in Amazon product listing have a direct impact on ranking your product in the search results. It has a strong relationship with two important factors of Amazon search results and that is conversion rate and product relevance. You can’t mention everything in the title, so, in bullet points, you get the opportunity to present the feature and benefits of your product. You can use all the keywords from your list, in the bullet points, that you haven’t used for the title. Besides, you can also mention the product warranty details in the bullet too. Test your copy as much as possible. This is what makes you stand out from the average sellers so use different combinations to get higher conversions. Optimize Product Descriptions In Amazon product listing, there is no direct impact of product descriptions to rank your product on Amazon SERPs. It is indexed by A9

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5 Tasks High-Volume E-Commerce Sellers Are Outsourcing

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Running an e-commerce business can be a bit like juggling. The more successful you become, the more things you have to juggle. High-volume e-commerce sellers have to stay on top of all their operations in order to succeed. From dealing with suppliers and manufacturers to managing inventory, from advertising campaigns to customer service, being an e-commerce seller, can be full of challenges and surprises. Many sellers have turned to outsource as a solution to streamlining their operations and maximizing their own contributions to the business. Outsourcing guarantees that essential tasks will be completed while freeing up sellers to focus on areas where they can make the most significant impact. Here are tasks that high-volume sellers outsource to improve their business and make their lives just that much easier. 1) Fulfillment and Inventory Management When you first start out, it may be easy to do everything yourself, but as your sales increase and your business grows, it becomes almost impossible to perform every task related to order fulfilment and inventory management. When it comes to selling on Amazon, you can use the Fulfilled by Amazon (FBA) service to make sure that orders get shipped quickly and arrive without any trouble. You will have to package and prepare your inventory before sending it to Amazon’s Fulfillment Centers and doing this can save you a great deal of time instead of trying to get each parcel ready as orders come in. This method will also help reduce stress and potential shipping errors. Even when not selling through Amazon, outsourcing fulfilment tasks can help ensure all orders are shipped completely and as promised. Having a person dedicated to this task will reduce mistakes and increase customer satisfaction. The busier you become and/ or the more products you have in your line, the more complicated it can be to manage inventory. Human Resources can help track inventory levels across all products, making it easy to know not only what products are selling, but also when they need to be reordered from your supplier or manufacturer. Running out of stock can be a disaster for e-commerce sellers and should be avoided whenever possible. Today’s consumers expect to get what they want and when they want it. If you are not able to meet their needs, you can bet they will find another seller who can. 2) Content Writing In an online space, content is everything. People are more likely to buy from you if they are familiar with your brand. One way to create this type of relationship is by producing quality content. Blogs are a great way to reach your customer base. You can provide them with interesting updates about your industry or offer educational tips and tricks that help solve common problems they may be facing. You could write blogs that simply entertain. The problem is, for content to be most impactful, it should be added to your site on a frequent basis. Many people find it difficult to carve out enough time in their week to write regular posts. Outsourcing your content writing will solve this problem. Content writers will be able to produce high-quality material that will improve your SEO and establish you as an industry leader, making your site a place consumers turn to when looking for news and information. If blog content is currently not a part of your strategy (although it should be!), you can hire writers to help create and improve your product listings. The right listing can go a long way in improving sales numbers. Email campaigns are among the most effective ways to market to your customers. If you find that writing newsletters or sales pitches is time-consuming and complicated, this task can also be outsourced. Establishing a relationship with your audience is a crucial part of developing your brand and creating a sustainable business. Content allows you to do this. 3) Social Media Management Social media can be an incredibly time-consuming marketing tool for most brands. It is believed that posting at least twice a day across social platforms will help you increase traffic and build trust in your brand. Unfortunately, posting twice a day can be time-consuming. Posting on Facebook, Instagram, Twitter, Pinterest, and even Snapchat takes time. As with all other points of contact, you want to be sure you are sharing quality material that matches the brand’s messaging. Hiring someone to manage your social media accounts will grow your audience while providing you with important insights into their interests and purchasing preferences. Remember, your social media channels are not just a place to post and share news and information but are also the perfect place to interact with customers in a more human way. Staying on top of your social media profiles is a significant way to stay ahead of the competition. 4) Ad Management While platforms like Amazon, Facebook, and Google have made it “easy” to create ads, it does not mean that it is easy to create “good” ads. Most people running an e-commerce store are not trained in advertising or marketing. To make the most of your advertising opportunities and avoid wasting money and effort, it makes sense to outsource this task to someone who knows what they are doing. Someone trained in this department can produce ads that will reach as many people as possible and increase your conversion rates. 5) Customer Service Interacting with customers in a timely and friendly manner is an essential part of any successful e-commerce business. Finding the time to respond to questions, comments, or concerns can be nearly impossible when you are swamped by all other demands of your operations. Again, customer service can be outsourced so things do not pile up and customers are always happy. Whether you hire a virtual assistant or an in-house customer service rep, task this individual with monitoring and responding to product reviews, answering questions, and following up with customers after a purchase. All of these steps will help your brand build a good reputation. Dealing

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