Big Internet Seller Services Inc provides e-commerce Services

Big_Internet_Ecommerce
Get your first Product Photoshoot for FREE! Learn More
Big_Internet_Ecommerce

SEO

Big_Internet_Ecommerce_Shopify_Product_Listing_And_Optimization_Services

6 Easy Tips to Boost Your Shopify SEO

Leave a Comment / All, Shopify /

SEO is evolving continuously, and there are several ways to attract the right traffic to your Shopify online store. Whether you are a new business owner setting up your Shopify store or someone who has experienced success with it multiple times, it is hard to keep up with the constant changes. You can always <get in touch with us> and simplify the process of developing a robust SEO strategy for higher traffic to your store. BOOK A FREE CONSULTING CALL Here are 6 easy tips to boost your Shopify SEO. Create natural and contextual content: You should optimize your content for readers(users) first and then for search engines. Creating content with a human touch that sounds natural makes it more consumable. Overusing targeted keywords(keyword stuffing) for ranking higher is a strict no-no. Google and other search engines can devalue you. Use keywords wisely and tie up your content using plain language and shorter sentences. Make Use of Secondary Keywords: Secondary keywords are keywords or phrases that are closely associated with the primary search term(keyword) you’re trying to target with your page. Together, they help Google to understand the overall topic of any webpage.  Enhance Your Site Speed: Did you know that websites having a 10-second-loading time or above have a bounce rate of 123%? Longer page loading times make you lose users. To boost Shopify SEO and improve user experience, you will need a faster website. A few ways to increase your site speed include decreasing photo size, removing unnecessary plug-ins, decluttering widgets, and reducing pop-ups.  Revamping and Updating Old Content: Content freshness is a ranking factor for many search engines like Google. To them, a periodic refresh looks greater than brand new page content on the same topic. This process of change also gets more backlinks to your website and helps grow and maintain consumer trust, turning into brand loyalty. Use Relevant Meta Descriptions: These aren’t a real ranking factor but can heavily influence the click-through rate. Meta descriptions are visible on the SERPs when users search for you or a keyword of common interest. This is how search engines introduce you to your target audience. If they find it interesting and valuable, they will click and check you out further. Crosslinking and Backlinking: By just looking at the link structure, search engines like Google know which page(s) are important on your website. Crosslinking is when all of your pages link to one specific page. Search engines then view that page as extremely important to your site. Backlinks are links pointing to one of your pages from another website.   Final Thoughts Boosting SEO may be a challenging task but is worth the effort. Your long to-do lists as business owners might not provide you with enough time to pursue this. But with our Shopify SEO expertise and our other Shopify development services, you’ll be at the top of your game. BOOK A FREE CONSULTING CALL Get Free Consultation Amazon Service Management

6 Easy Tips to Boost Your Shopify SEO Read More »

Big_Internet_Ecommerce_Search_Engine_Optimization

Shopify SEO Problems Store Owners Need to be Aware of- Part II

Leave a Comment / All, Shopify /

Shopify is a popular platform because of its simplicity of use, templated themes, integrated web hosting, and many other valuable features. And, to achieve success as a Shopify store owner, you can start easy with SEO basics though you may require professional expertise from our Shopify SEO pros to maintain and continue the high rankings for competitive keywords. In <Part I>, we got introduced to the that running an eCommerce website on Shopify exposes store owners to different SEO challenges. And, we are going to cover some more note-worthy issues that may hinder the functionality and experience that Shopify wants to provide to all its users. New Custom Fields Unlike open source platforms that give you the freedom to customize each page, category, or product, Shopify does not let you add custom fields. It is costly to create a Shopify online store with a myriad of customized add-ons and changes. Blogs on Subdomains Shopify imposes many restrictions to boost SEO because users can’t access the website’s back-end and make modifications. It exerts many restrictions that make it a weak blog platform as well.  One solution for this Shopify SEO problem is to install WordPress because you will require an external website for storing it as it won’t be possible in the Shopify subfolder. Duplicate Content Duplicate content refers to several variations of the exact content which are linked to separate URLs. Your search results become compromised if the same content is featured multiple times. Also, Google may get confused as to which content to highlight and which ones to hide. If this happens, it will impact your website negatively.  As already shared on our blog on <Shopify SEO checklist for success>, using tags on Shopify is associated with this duplicate content issue. To dodge this problem, Shopify store owners will have to manually de-index their tags. Breadcrumb URLs A navigation system using breadcrumb URLs can make it easy for a user to navigate to a more advanced page. But problems can emerge from the way it generates breadcrumb URLs for products within the same category. This is related to the canonical URL issue that we had discussed in <Part I>. It’s this confusing URL structure of Shopify that becomes a huge challenge for the website or store users to locate the information they require because Google offers different versions of the same page. Final Thoughts We think that awareness about these Shopify SEO problems must have given you food for thought as to how you would want to avoid them and make your Shopify online store experience an excellent one. If you’re looking for advice from experienced SEO professionals, Fab On Go’s team of experts is here to guide you through all the salient features that are part of Shopify as well as SEO for e-commerce. BOOK A FREE CONSULTING CALL Get Free Consultation Amazon Service Management

Shopify SEO Problems Store Owners Need to be Aware of- Part II Read More »

Shopify SEO Made Easy: Fix Common Issues Quickly

Leave a Comment / All, Shopify /

Shopify SEO is the process of optimizing a Shopify online store to rank higher on search engine result pages (SERPs). However, several common SEO challenges can hinder your store’s search visibility. In this blog, we’ll explore the most prevalent SEO issues in Shopify and how to overcome them to boost your store’s rankings.    Duplicate Content Issues Duplicate content occurs when multiple URLs lead to the same or very similar content. Shopify often generates duplicate content due to product variants or collections that have multiple URLs. This confuses search engines, which may not know which version to rank. Solution:  Use canonical tags to tell search engines which page is the “main” version. This helps avoid penalties for duplicate content and ensures the correct URL is indexed.    Inability to Edit Tag Pages Tags are an excellent way to organize the contents of your Shopify store and help customers identify the items they’re searching for on your website. The main disadvantage of using tag pages is the inability to optimize them easily. /collections/women-dresses /collections/women-shirts/micro-length /collections/women-shirts/mini-length /collections/women-shirts/midi-length /collections/women-shirts/maxi-length In this example, “women’s dresses” is the main page for the collection, and “micro-length”, “midi-length” and “maxi-length” are variations available on tag pages. Unfortunately, additional Shopify search engine optimization problems make it difficult for Shopify admin to add content to these pages. To add content, there are two options:   Modify Your Shopify theme: Shopify comes with standard themes that are customizable. To add content, a code has to be added. Additionally, this tag has to be added to every page that requires customization making it a lengthy and laborious procedure. Download an application for Shopify: Shopify online store has a plethora of add-ons or applications that help optimize tag pages, though none allow users to edit the pages completely. Moreover, these apps could slow the speed of your website.   Canonical URLs for Shopify Online Store  Canonical URLs are essential HTML components that tell search engines which version of a page should be considered the primary one. Shopify can create multiple URLs for the same product or collection, leading to SEO issues.  Problem:  When multiple URLs lead to the same content, search engines may index the wrong page, leading to duplicate content penalties.  Solution:  Edit your Shopify theme to implement canonical URLs correctly. This will ensure that search engines recognize the main URL, preventing confusion and potential SEO harm.    Breadcrumb URLs  Breadcrumbs provide navigational assistance to both users and search engines by showing the page hierarchy. However, Shopify can sometimes generate incorrect breadcrumb URLs, which can confuse search engines and affect the page’s indexing.  Problem:  Incorrect breadcrumb hierarchies can make it harder for search engines to understand how your pages are structured, negatively impacting your site’s SEO.  Solution:  Edit the breadcrumb URLs in your theme’s code to ensure accurate category paths. Properly implemented breadcrumb URLs improve both SEO and user experience by making site navigation clear.    Sitemap Issues  Sitemaps are critical for ensuring that search engines can crawl and index your Shopify store efficiently. While Shopify automatically generates a sitemap, sometimes not all pages are indexed.  Problem:  If your sitemap is outdated or not submitted to search engines, critical pages may not be crawled or indexed, affecting your site’s visibility.  Solution:  Submit your sitemap manually to Google Search Console and other search engines to ensure all relevant pages are indexed. Regularly check for sitemap errors and ensure all new content is included.    Image Alt Text  Alt text is crucial for SEO as it helps search engines understand what your images represent. However, Shopify doesn’t always make it easy to add alt text to all images, particularly those embedded in themes or custom elements.  Problem:  Without proper alt text, search engines struggle to index images, reducing your SEO potential.  Solution:  Ensure all product and decorative images have descriptive alt text. You can add alt text directly through the Shopify theme editor for standard images or edit the theme code for more complex elements.    Title Tag Issues  Title tags are one of the most important on-page SEO factors, as they tell both users and search engines what your page is about. Shopify limits title tags to 70 characters, which can be restrictive when trying to include relevant keywords.  Problem:  Shopify’s title tag character limit may prevent you from fully optimizing for SEO, leading to missed ranking opportunities.  Solution:  Preview your title tags to ensure they include important keywords within the character limit while still being engaging. Keep titles concise and impactful to improve click-through rates and SEO.    Shopify SEO Limitations for Meta Descriptions  Meta descriptions summarize what your page offers, enticing users to click through from search results. Shopify limits meta descriptions to 320 characters, which can make it hard to convey the full value of your page.  Problem:  Limited character space can result in incomplete meta descriptions, reducing their effectiveness in driving clicks.  Solution:  Prioritize important information within the first 160 characters and include a call to action. Avoid duplicating meta descriptions across pages to enhance SEO and improve organic click-through rates.    Poor URL Structure in Shopify  Shopify automatically adds elements like /collections/ and /products/ to URLs, which can lead to long, cluttered URLs that are not user-friendly or SEO-optimized.  Problem:  Shopify’s URL structure can result in lengthy URLs with unnecessary elements, negatively impacting SEO and user experience.  Solution:  While you cannot remove these elements entirely, you can minimize their impact by ensuring your URLs are descriptive and concise. Use breadcrumbs and internal links to signal the page hierarchy to search engines.      BOOK A FREE CONSULTING CALL Get Free Consultation Amazon Service Management

Shopify SEO Made Easy: Fix Common Issues Quickly Read More »

Big_Internet_Ecommerce_Amazon_A+_EBC_Services

5 Strategies to Promote Your Amazon Listings and Increase Sales

Leave a Comment / All, Amazon /

Making your listings as visible as possible is essential for attracting Amazon customers. Customers lack the time or patience to thoroughly go through all of the products available on the market because there are so many of them, therefore it is essential to make efforts to bring external traffic to Amazon listing. Increase sales by making it simple for customers to find your products. How to Promote Amazon Listing? Mentioned below are some of the ways to promote amazon listings and how to drive external traffic to Amazon listing: Use SEO to Improve Your Listings A variety of buyers are drawn to your listing through search engine optimization. When you add popular keywords to your listing, customers can locate it on both Amazon and other websites. Purchase sponsored product ads. SEO by itself may not always result in higher ranks because the marketplace’s ranking algorithm takes other elements—such as selling history, pricing, and more—into account. Amazon sellers can pay for the marketplace to sponsor their products and elevate them in search results to have more control over how visible their listings are. Use social media to promote listings The typical person uses social media platforms for around two hours every day. Given this popularity, posting links to your Amazon listings on social media through the accounts of your company is a potent strategy to increase the number of people who see your products. Conduct a competitor analysis Your listings must continue to rank higher than those of rival brands on Amazon to maintain internal visibility. If you don’t keep an eye on how those listings are attracting customers, your products will rank lower in customer searches than those of your rivals’ products. Keep an eye on your seller rating Your chances of winning the Buy Box and placing highly in Amazon’s search results are also influenced by your total seller rating on the website. Reduced visibility for low-rated merchants is a sanction used to maintain Amazon customer satisfaction and the marketplace.  Due to the intense competition in the industry, you must come up with creative ways to distinguish your products from those of other vendors. The aforementioned pointers and Amazon sales ideas will aid in boosting your Amazon listings. Visit FabOnGo right away for the best professional assistance! BOOK A FREE CONSULTING CALL Get Free Consultation Amazon Service Management

5 Strategies to Promote Your Amazon Listings and Increase Sales Read More »

Big_Internet_Ecommerce_Amazon_SEO

Creating The Ultimate Amazon SEO Listing & Beating Your Competitors

Leave a Comment / All, Amazon, Amazon Marketing /

Your product listing serves as the front of your store as an Amazon seller. Your listing headline and image on a search results page draw buyers in like a window display draws in customers. The extensive description, user reviews, and supplementary photographs on the product page provide buyers with a complete understanding of your product. Listings are essential to generating sales on Amazon since they contain all the information a customer requires to make a purchase. It helps to attract external traffic to Amazon listing.  How to Create Amazon Listings? Mentioned below are the steps involved in creating Amazon listings: If you’re the first seller to offer a certain product on Amazon, you must create a new listing before you may sell it. They share an Amazon listing when several retailers are selling the same item. Log into your Seller Central Dashboard to create a unique listing. When you hover your mouse over the “Inventory” menu choice, a menu with the option “Add a Product” will appear. You have the option to create your product or choose one that already exists on the product creation page. Choose “Create a new listing” if the product is special. To classify your goods, select the categories and subcategories that best fit. The information for your product listing will then need to be filled out. Your listing page will succeed or fail based on the content—your product title, description, and photographs. For customers to trust your brand and comprehend why they should buy your product, it must be both educational and interesting. Components of an Effective Product Listing Creating listing on Amazon is essential, certain elements help in the creation of a great Amazon listing to drive sales: SEO-driven keywords – The secret to attracting customers to your Amazon listing is search engine optimization (SEO). It instructs search engines to rank your listing highly in search results so that customers can easily find your product. Thorough product descriptions – They must be comprehensive and accurate. Scannable formatting – Buyers’ eyes can quickly scan the top bullet points of each Amazon listing if they are separated. Engrossing visuals – Product photographs that are crystal clear and of the highest quality can swiftly persuade Amazon customers to buy. There are many ways to boost sales velocity and increase conversions, the above mentioned tips help you boost your sales. Visit the FabOnGo website for more details and to get expert assistance. BOOK A FREE CONSULTING CALL Get Free Consultation Amazon Service Management

Creating The Ultimate Amazon SEO Listing & Beating Your Competitors Read More »

Scroll to Top